I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work MP3 CD – 31 Jan 2012
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"Charlotte is the greatest master of knowledge I have ever met. This book will help working women remove their self-imposed blocks and become as great as they are meant to be." -Suze Orman, #1 New York Times bestselling author "Charlotte Beers is: Captivating. Persuasive. Charming. Disarming. Eloquent. Substantive. Successful. Modest. Strategic. Capable. Determined. Convincing. Enough said. Read this book to learn how to be in charge." -Martha Stewart, New York Times bestselling author "A role model and champion to all women who want to make the most of their careers, Beers offers useful guidance on how to seize opportunities, be influential, and shape events." -Publishers Weekly "Reading I'd Rather Be in Charge, I found myself reflecting on my own way of teaching and leading. Charlotte candidly shares with us how she found her own unique path to influence in her exceptional journey in Corporate America and gives us precious advice on how to find ours. I will draw on some of her lessons in my Power and Influence class this season." -Julie Battilana, Associate Professor of Business Administration, Harvard Business School "Charlotte Beers goes straight for the jugular with tales from her meteoric career in advertising. But her true gift is ultimately the ability to teach us all how to be both memorable and persuasive in our own communications. A must read that combines wit and wisdom in equal measure." -Ted Bell, New York Times bestselling author --This text refers to the Paperback edition.
About the Author
Texas-born Charlotte Beers has combined her business insight with an innate Southern charm to become a legend in the competitive world of advertising. Featured on the covers of Fortune and Businessweek as one of the most powerful women in America, Charlotte and her mantra of the difference between products and brands revolutionized major ad campaigns brought unprecedented success to her clients and the advertising agencies she managed. Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, later becoming the first female senior vice president in the firm's history. From J. Walter Thompson, Charlotte brought her skills to Tatham-Laird & Kudner as CEO. Her success led her to her next position as chairman/CEO of Ogilvy & Mather Worldwide, a multinational advertising agency. Harvard Business School still teaches their bestselling case study on leadership entitled "Charlotte Beers at Ogilvy." From 2001 to 2003, Charlotte served as undersecretary of state under Colin Powell. For her service, Charlotte was awarded the distinguished service medal, the State Department's highest honor. Charlotte currently serves on the board of Martha Stewart Living Omnimedia and conducts seminars throughout the United States and Europe, teaching women the tools for transforming themselves into managers and leaders in the many industries they represent. Charlotte resides in Charleston, South Carolina. --This text refers to the Hardcover edition.
Top Customer Reviews
Whether the book is any good, I cannot tell you as we sent it back unread (a received our money back from Amazon without question).
Most Helpful Customer Reviews on Amazon.com (beta)
This book is very easy to read. You pick and it up and it just flows.
This is a must-read for any professional woman. It is like having your own personal female mentor in the workplace. I would also highly recommend it to any responsible male employer, manager or supervisor. It will give you a sneak peak into the world of business women that I can't imagine you would get any other way. More importantly, it will enable you to better understand and communicate with the women in your workplace which will benefit not only you but also your company.
I'd Rather Be in Charge offers a solid treatment of the subject of women and power in the workplace, addressing many of the issues that may stand between women and positions of authority. Some of the issues raised by the author include:
* approval-seeking ("It's good to enjoy applause, but not to need it");
* the tendency by women to merge their work and home identities (Beers emphasises the need to distinguish between the two--and to be comfortable with the distinction, which the author presents as liberating);
* emphasising performance over presentation, expecting that all the hard work will be noticed eventually .
By identifying these issues and providing ample examples that demonstrate how the author or other women dealt with them (effectively or not so much), Beers helps the reader become aware of her automatic responses to a variety workplace situations. In fact, self-knowledge as a tool for change is a cross-cutting theme of Beers' book.
Additionally, the author attempts to connect many of these emotional issues to the messages that girls receive while growing up. While certainly laudable, this attempt would benefit from being more grounded in psychological literature.
On a positive side, the continual reiteration of the theme of power and "being in charge" in the book goes a long way toward making the female reader more comfortable with the subject--and with her desire to achieve greater power at work and in business.
Finally, as a recent (2012) publication, the book offers a fresh perspective on the subject of women and power--and this sets it apart from the glass-ceiling-oriented books of the previous decade, which tended to emphasise external factors impeding women's upward movement in the workplace, while underemphasising women's personal agency.
Despite the clear strengths of Charlotte Beers' book, it is somewhat repetitive, as the author seems to exhaust herself midway through the narrative. The book would definitely benefit from extensive editorial pruning. Otherwise, its important message (which is that women can--and should--address their emotional hangups around positions of power in the workplace) may easily get lost behind its repetitive prose.
As a guy (and former FBI/police hostage negotiation trainer) who focuses mainly on coaching high performing, high potential women* to break through into the upper echelons of companies and organizations, "I'd Rather Be in Charge" is a book I will personally buy for all my female coachees.
This book is not about bashing men, but understanding them and understanding the unique value and talents that women bring to every enterprise they are in and leveraging that to empower and embolden women to "take charge" in a powerful and effective way.
Charlotte Beers not only speaks from experience, but she is as Saul Bellow would say, "a first class noticer" and communicator of the what every high potential women needs to fulfill their potential.
* And why am I primarily focused on coaching women? Maybe it's just my experience, but I find far fewer women seduced by power, ego and greed that success will too often suck men into. Women already run the world, I believe they deserve a shot at running it, now that we see what men did with their turn.
The author writes from her own career experiences, which include being a CEO, Chairman, an Undersecretary of State and a teacher. Ms. Beers believes it is time for women to achieve pride, power and joy at work. This is the type of book you'll want to read with pen and paper handy so you can make notes and work the activities. Plan on spending quality time going through this book because it can be a valuable learning experience.
I enjoy reading books written by empowered women who have been there, done that and succeeded. These are the women who are willing to share the challenges they faced on their journey to achieving their goals - they do not candy coat the truth. In I'd Rather Be in Charge, the author tells it like it is - the ups, the downs and the disappointments. Most importantly, she shares the lessons that shaped her into a leader who is in charge of her own professional destiny.
Charlotte Beers believes, "we women have won our revolution, we are now on the cusp of a new era." It is time now to move on and evolve into the business leaders we are capable of becoming - the leaders who can make a difference in today's ever changing world. It is time to stop allowing ourselves to be underpaid and under-appreciated - it's time to succeed to our full potential.
Chapter 4, "Who You Think You Are," is a favorite of mine because it is about drawing our own internal self-portrait. Through the use of real-world examples, we learn how to create our own self-portrait from all the pieces of our personality and past experiences. Your self-portrait is your personal guide to going forward - "it is something you can refer to whenever you've got a question about how you should respond to someone or react to a situation at work." I've learned from this chapter that my self-portrait will help me to see my strengths and weaknesses more clearly.
I particularly appreciate the author sharing her personal stories and how they applied to the lessons being taught within each chapter. Sometimes, we look at successful women and see "perfection." But, when we read about the lessons they are willing to share, we realize that they've had some of the same challenges and doubts as we do. The difference often lies not in the challenges themselves, but in how they've dealt with the challenges.
If you're ready to learn real-life how-to's from a true professional and accomplished role-model then I'd Rather Be in Charge by Charlotte Beers is a must read.