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Iconoclast: A Neuroscientist Reveals How to Think Differently Hardcover – 1 Sep 2008

4.3 out of 5 stars 8 customer reviews

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Hardcover, 1 Sep 2008
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Product details

  • Hardcover: 256 pages
  • Publisher: Harvard Business School Press; 1 edition (1 Sept. 2008)
  • Language: English
  • ISBN-10: 1422115011
  • ISBN-13: 978-1422115015
  • Product Dimensions: 15.7 x 3 x 23.4 cm
  • Average Customer Review: 4.3 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 1,124,534 in Books (See Top 100 in Books)
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Product description


Engaging from the first page. -- Leadership Matters, March 1, 2009

Fear - and the overcoming of it - plays a central part in this fascinating short book. -- The Independent, October 14th, 2008


Berns (neuroeconomics, Emory U.) argues that the iconoclast, the individual who achieves invention and innovation that others cannot, differs from everybody else in the way their brains handle perception, fear response, and social intelligence. In this volume, he reviews cases of those he deems iconoclasts and discusses the relevant ideas from the

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25 November 2016
Format: Paperback|Verified Purchase
6 November 2014
Format: Kindle Edition|Verified Purchase
21 June 2009
Format: Hardcover
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3 May 2009
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Format: Paperback
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