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The Icarus Deception: How High Will You Fly? Paperback – 31 Dec 2012
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If Seth Godin didn't exist, we'd need to invent him (Fast Company)
Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger (Forbes)
A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create (Management Today)
About the Author
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
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This book is a life-changer for me, but it won't be for everyone. In Seth's own words, "If the audience doesn't like this work enough to connect, there's a mismatch. Perhaps this is the wrong work for the wrong group. Don't fix it by pandering for a quick ovation." There is an important message in this book, that will connect with some people and not with others. Some people will always remain part of the "wrong group". Others, if they keep the book long enough and return to it, might find their connection to the message later.
Buy it. Read it. If you "get it", act. If you don't "get it", set it aside and come back to it. Please.
The interesting thing that Seth highlights (in his usual brilliant style) is that the Icarus legend is often interpreted all wrong. The part of the myth we are told is to not fly too high, as Daedalus instructed his son, Icarus not too get too close to the sun or his wings made of wax would melt. What we have NOT been told is that Daedalus also instructed his son not to fly too LOW, because the water would ruin the lift in his wings.
I'm only on page 19 and already I get the point, the connection economy demands that we create art, that we create opportunities amid the junk, that we categorically reject criticism, and bravely go where no man or woman has gone before with our own unique insight, talent and personality to make the world a better place.
I will be back with the full story, but thank you again, Seth for giving me the courage to ACT.
I am so ready to fly and the only question for me now is HOW HIGH?
Many books strive to explain authenticity and fall short. This book does not, I think, mention authenticity once, yet suggests to you a living plan of how to find it, nurture it, live it and love it.
Godin expresses Art not along traditional interpretations such as painting, sculpture, writing, acting, but as your everyday activity perhaps through delivering a service, an idea, an interaction, a meeting. And this for me was a breath of fresh air.
This has been my first Godin book - I doubt if it will be my last.
The essence of the book is "You Choose." You pick whether you do something well or not. You no longer need to wait for someone else to pick you. Don't queue in the long line of people waiting for the buffet table of life which has all the good things on. Or sit aggressively waiting for the phone to ring. The power is in your hands. You decide. Do you want to do what you want? Or will you just do what you are told to do?
Seth writes, "The rules keep changing and we might as well enjoy the process of changing them."
The ideas in this book resonated with me. In fact, I think that "The Icarus Deception" is even more relevant now than it was a year ago. And from my limited knowledge of marketing, I think it applies more than ever. It explains the world the next generation are growing up in.
In this brave new world, public relations no longer means a one-way communication with the public. It can be heavily affected by the public. And social media is the new voting system, so if you want your product or service to be found, you need to be social. Your role in this brave new world is bigger than you think. As a consumer but mainly as a producer. Embrace this new responsibility.
This means tearing up the old rule book. Seth Godin gives us instead some of his new rules:
"Learn to sell what you've made.
Say thank you in writing.
Speak in public.
See the world as it is.
Lead a tribe."
Do you see what I mean now? He may not be right. Love him or hate him, but the ideas Seth Godin puts forward in "The Icarus Deception" will give you something to chew on.
I would recommend this book who is struggling to understand the rules of the world their children are growing up in, or anyone who is open minded to the fact the rules have changed and needs inspiration on what to do about it.
I'm new to the Seth Godin world, and am wondering what the hype is about? As an artist, I am uninspired - Godin really does come across as a Charlatan, shame I paid in full :(