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The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses Hardcover – 20 Sep 2004


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'… a milestone on the unified academic treatment of global business.' getAbstract.com

'Excellent introduction to the issues at the leading edge of globalization today.' Long Range Planning

Book Description

The INSEAD-Wharton Alliance examines the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts from both INSEAD and Wharton, it offers a timely, non-partisan treatment of these increasingly important issues.

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