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The IABC Handbook of Organizational Communication: a Guide to Internal Communication, Public Relations, Marketing, and Leadership (J–B International Association of Business Communicators) Hardcover – 9 Jun 2006

2.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 576 pages
  • Publisher: Jossey Bass; 1 edition (9 Jun. 2006)
  • Language: English
  • ISBN-10: 0787980803
  • ISBN-13: 978-0787980801
  • Product Dimensions: 18.5 x 4.5 x 23.9 cm
  • Average Customer Review: 2.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 3,349,594 in Books (See Top 100 in Books)
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Product description

Review

"This is an important new large–scale professional public relations reference work. It contains something for everyone in corporate communications.  Its distinctive international flavor, in a rapidly globalizing business world, makes it a user friendly reference from many cultural perspectives."
James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president, The Lukaszewski Group Inc.

"The IABC Handbook of Organizational Communication is a truly comprehensive and didactical overview that will provide both students and practitioners with the basics of this complex management function.  Contents are developed by worldwide–recognized professionals and reflect state–of–the–art knowledge of this field."
Rose–Marie Losier, managing director, Spanish Association of Communication Directors

"The IABC Handbook of Organizational Communication makes a quantum leap from its predecessor editions by broadening the scope of topics covered, bringing in the expertise of forty–five chapter contributors and creating a book that is both textbook ready for the classroom and an excellent resource in a communicator s office."
Wilma Matthews, ABC, IABC Fellow, director of constituent relations, Arizona State University

Synopsis

"The IABC Handbook of Organizational Communication" is the fourth edition of the best selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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4 January 2011
Format: Hardcover

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Amazon.com: 4.0 out of 5 stars 1 reviews
Jeffrey Swystun
4.0 out of 5 starsComprehensive and Highly Relevant
10 June 2010 - Published on Amazon.com
Format: Hardcover|Verified Purchase
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