From the Author
Q&A with Tarek Malouf:
1. What was the idea behind the naming of ‘The Hummingbird Bakery’?
The name just popped into my head one day. I love hummingbirds; colourful, agile birds that feast on sweet nectar. When the logo was designed, it all came together and seemed the perfect choice!
2. The new book The Hummingbird Bakery: Cake Days is filled with lots of delicious recipes. Where do you get your inspiration from to continue to develop new flavours and ideas for baking?
The Hummingbird Bakery team’s inspiration comes from everywhere and everyone! We all work closely to develop new flavours and discuss ideas. Sometimes certain flavours begin as suggestions, other times, from seeing something in day-to-day life. Our product development team then turns the ideas into reality.
3. What is the most outlandish flavour or design of cake anyone has requested?
We stick closely to our core flavours, so we don’t really do outlandish flavours! Our cake design style tends to be elegant and simple, less is more. We have had some requests for naughty messages on cakes throughout the years, probably best to leave those to your imagination!
4. When you have time, what’s your favourite thing to bake?
My friends and I recently made a soufflé from Julia Childs’ book, and it turned out beautifully! I don’t get to bake very often nowadays; I’m more about the eating!
5. What was your motivation to open the first Hummingbird Bakery?
There were no places in London to buy proper American desserts and cakes when I first got the idea. I thought that people would appreciate buying cupcakes, cakes and other goodies that had been freshly baked on site and individually hand decorated. It was certainly something that I wanted to be eating! So, I just jumped in and started work on opening my shop on Portobello Road.
About the Author
Tarek Malouf was born in London and studied at London and Los Angeles universities, where he discovered American desserts. After working for ABC News in the UK and enjoying American desserts on trips to the USA, he decided to set up The Hummingbird Bakery on Portobello Road. The Bakery's home-cooked cupcakes, pies, brownies and other high-quality American desserts were a huge success and the Bakery now has branches in South Kensington and Soho. Visit the website at www.hummingbirdbakery.com.