This good-sized book (just shy of A4 size and just shy of 200 pages) provides a practical, if simplistic, introduction to using images - both for print and online. It makes an excellent reference and will be useful to graphic design students and people who work with/use images in their communications/marketing, but don't have in-depth knowledge of images. It provides an overview of how to select and use images, and it's nice to see a reference book that doesn't need to be read sequentially - you can, of course, do this; but it's also been written in a way that you can dip in and out of as you need.
The book covers:
1. A brief history of images
2. Who images are aimed at
3. When and how they are used
4. Selecting images
5. How to structure a design
6. Composition
7. Communication
8. Using colour
9. Image potential
10. Production
Each topic is succinctly covered in easy-to-read and plain language - you'll get a basic understanding of topics such as where to position an image on a page, grid systems, replacing text, visual continuity; but I'm only touching on what the book covers. Case studies are provided throughout the book, which provide a nice break from the main content. There are also exercises at the end of each chapter to help you get thinking about what you've just read (the exercises are presented in a tacky Blue Peter style, and the book probably could have done without them).
My only issues with the book are that (1) the paper quality isn't great, which means the images used within the book don't really come to life. (2) Also the text doesn't contract with the page, which makes it difficult to read at times - the image captions in particular are written in a legal-style small print that can barely be made out.
Otherwise, a very good reference book.
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How to Use Images (Portfolio Skills) Kindle Edition
by
Lester Meachem
(Author),
Lindsey Marshall
(Author)
Format: Kindle Edition
|
Lindsey Marshall
(Author)
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Amazon Price
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LanguageEnglish
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PublisherLaurence King Publishing
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Publication date28 May 2010
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File size75991 KB
Due to its large file size, this book may take longer to download
Author Picks: Jacqueline Wilson
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Product description
From the Author
Dr Lindsey Marshall took up a post as principal lecturer in visual communications, following a career in graphic design. She continues to work with higher education institutions, mainly on research projects. Lester Meachem has worked as a freelance illustrator and designer for many years. He is head of Visual Communication and Design and Applied Arts at the University of Wolverhampton.
--This text refers to the paperback edition.
From the Inside Flap
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. The book explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, colour, image potential, and production Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.
--This text refers to the paperback edition.
From the Back Cover
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. The book explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, colour, image potential, and production Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.
--This text refers to the paperback edition.
About the Author
Dr Lindsey Marshall took up a post as principal lecturer in visual communications, following a career in graphic design. She continues to work with higher education institutions, mainly on research projects. Lester Meachem has worked as a freelance illustrator and designer for many years. He is head of Visual Communication and Design and Applied Arts at the University of Wolverhampton.
--This text refers to the paperback edition.
Product details
- ASIN : B00KS1QK32
- Publisher : Laurence King Publishing; 1st edition (28 May 2010)
- Language : English
- File size : 75991 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 192 pages
- Page numbers source ISBN : 1856696588
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Best Sellers Rank:
1,013,030 in Kindle Store (See Top 100 in Kindle Store)
- 6,654 in Art (Kindle Store)
- 14,111 in Design & Decorative Arts
- 22,613 in Graphic Design Books
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brand new condition, wonderful price