How They Started: How 30 Good Ideas Became Great Businesses Paperback – 6 Jan 2007
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
'I certainly wish we'd had this book when we were starting innocent' --Richard Reed, joint founder, innocent Drinks
'Although in business there is no substitute for making the leap and getting started, there is much to be learned from entrepreneurs who have been there and done it. Live the highs and lows for yourself, but read this book first!' --Lord Bilimoria, founder & Chief Executive of Cobra
How 30 business ideas made it bigSee all Product description
What other items do customers buy after viewing this item?
Top customer reviews
Most people don't have a raft of multi-millionaire contacts in their back pocket, they've just got a really good idea and it's the getting started that the most difficult - these people all did it differently, but it's given me renewed hope and another blast of adrenaline.
I guess the main message of the book is: if you've got an idea, go for it. You never know where it'll lead.
It is possible to start with very little and then, through great endeavour, build a successful business.
Unfortunately, I found the book rather boring. You will learn and take away a little from those businesses that are similar to yours (or perhaps what you intend or hope to do), but with 30 chapters covering 30 businesses it becomes a little samey.
There are wise words in the introduction and a fair summary of what you will learn from the book on pages 3-5; the author effectively puts his conclusions at the beginning of the book:
What can we learn from these businesses as a group?
The X Factor - no single X-factor, but a collection of traits which drive people to succeed.
Minimal personal reward initially - most are not able to, or choose not to, take much money from the business at first.
Do what it says on the tin - focus on one idea - normal for startups.
Keep It Simple (Stupid) - stick to your knitting - focus on the one idea - and, of course, your customers.
Work harder than you might think possible - startup entrepreneurs tend to put in a lot of hours.
Keep trying and believing - it takes time - persistence is omnipotent.
Who needs money? - most start with minimal funding.
Ambition - you need passion and commitment to become successful - a desire to earn loads of money will probably not engender sufficient drive for the long-term.
So what? - "they needed extraordinary levels of passion, energy, self belief and stamina, the ability and desire to focus, and a good measure of judgement."
After that, I don't think that the next 235 pages are worth the effort.
Would you like to see more reviews about this item?
Most recent customer reviews
I liked the dyson story, it just goes to show, if you're determined you'll get there.
it even tells you the processes they went through but in a neat and consice way.Read more
Look for similar items by category
- Books > Business, Finance & Law > Careers > Entrepreneurship
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Law for Small Businesses
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Starting a Business