How to Start a Creative Business: the jargon-free guide for creative entrepreneurs Paperback – 11 Mar 2013
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About the Author
Doug Richard is a UK based Californian serial entrepreneur and angel investor. Richard came to public prominence as a result of the BBC TV programme Dragons’ Den, where he appeared as a ‘dragon’, or investor in the first two series. He subsequently became known for the Richard Report, the Entrepreneur’s Manifesto and several other initiatives directed at improving UK support for startups and small businesses.
He is regularly invited to appear on business initiatives and economic development pieces with some frequency on the BBC and financial news networks. Doug has received a host of honours and awards during his career and was the first American to receive The Queen’s Award for Enterprise Promotion. Amongst others, he became a fellow of the RSA and received an Honorary Doctorate of the University of Essex for his contribution to entrepreneurship education.
In 2008 Doug started School for Startups through which he has educated nearly 20,000 startups on the skills required to be successful. In 2010 Doug started School for Creative Startups with the sole remit of teaching creative people how to turn their creative hobbies into sustainable lifestyle businesses.
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Top customer reviews
Well laid out and full of useful advice this is the ideal tool to compliment any budding entrepreneur looking to start their own business, this book is the kickstart you'll need. Most valuable are Dougs 10 Questions, by working through each one you'll be able refine and define your business. This is the perfect book for anyone with a creative idea or business, whether you're just at the ideas stage or in the early development of you creative business. Written in the same manner and voice that Doug teaches, it's easy to understand, straight-forward and no nonsense.
In terms of content, it covers the usual ground from devising your USP, pricing methods, routes to market etc - I particularly liked the section on affiliates where the example given was a small B&B rather than a large company (I mean, obviously Paul Smith is a creative business, but how they run their well-established business around the globe isn't exactly relevant to most business start-ups who are the target readership for this book, ditto John Lewis). Also useful were the 'jargon busters' which explained marketing-speak in normal terms.
Overall, I thought it was well written but I can't see myself ever going back and re-reading it.
I found the book immersive and rigorously straightforward. Unlike other business books I have previously read, Richard grounds his advice in simple to follow, concise real world examples from highly familiar companies.
Finally a business book that might actually be the catalyst for real businesses!
Very helpful and I recommend it unreservedly.
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