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How to Set up an Online Business 2nd edition Kindle Edition
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Top customer reviews
This isn't an academic text book but a real, hands-on practical guide to actually doing it, and the content's layout was great so its easy to see what a section covers so that you can decide if you want to read it now or leave it til later.
I focused on section 3 - Marketing and found the advice to be sound and up to date. Its all logically laid out and clearly explained in a step-by-step manner with lots of screen shots so that really anyone could do it.
I didn't agree with everything, e.g. his simplification of Google's 'quality score' which, despite Google's "Don't be evil" company motto is not as innocent as is portrayed in the book [though to be fair to the author, probably no one outside Google knows the real algorithm]
I'd say that serious businesses should consider getting professional help with running their ADwords campaigns though unless they want to invest serious time into learning this black art.
So, YES YOU CAN do it yourself and this guide really will help you to do it. [you'll never know if you don't try]
It's exactly what I needed at this stage. When the author describes some of the pitfalls of turning something you love doing into a business I found myself thinking 'Hmm, I'm afraid that's me!' It's given me an opportunity to see my business as a customer might, or as business advisor might see it (I'd soon be laughed back down the staircase if I ever had to explain my business plan to the `Dragon's Den' team). Reading this has made me re-examine my habitual way of running the business and has taken me through aspects that I'd never got around to giving some thought to.
As a Yorkshireman, I would take some convincing that Google Adwords could benefit me but I'm glad of the attempt here to describe its Byzantine workings. It's the cornerstone of the plan suggested in this guide but although the price per click might be reasonable, a potential cost of £5 per completed sale makes no sense to me selling booklets that are mostly under a fiver. But, thanks to this guide, I've a good idea what it's all about and I could come back to it in the future.
There are suggestions for stacks of stuff here that you can incorporate into your website for free. I'd never come across WordPress but I've now got that online and it's a great deal quicker for the blog section of my site than the old version of DreamWeaver I regularly use, plus I'm gradually realising how useful all the extras, notably the comments, can be in engaging an audience and assessing reaction to ideas.
I need to riffle back through the guide and make myself a `to do' list including Amazon marketplace, eBay shop, Google stats, page design etc. I enjoyed doing the VIA Signature Strengths questionnaire, suggested at the start of the guide; that gave me a bit of a boost but I'm still not convinced by the author's advice that what every online businessman really needs is a little West Highland Terrier!
But this guide really hit the spot for me, so it's earned its 5 star rating.
For someone with little knowledge of Marketing, Google Adwords and Websites this step by step book makes it easy to learn the basics through to the more complicated bits.
It's structure is perfect for someone who learns visually (like me) with colour and pictures that back up what is written. I also like the Q&A's to real business owners!
The only negative point about the book is that he doesn't go into much depth about creating a website from scratch, he mostly goes on about setting up a website using Wordpress.
The book has made me more confident to go into business and would recommend it.
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1 thing I personally don't like is the layout, each page...Read more
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