How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market Paperback – 1 Jan 2008
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"..a practical in-depth guide to book marketing..well laid out and easy to read."
-- Ethno News, Feb 2008
"A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" -- Susannah Bowen, Publishing and Communications programme, The University of Melbourne
"A new edition of a guide to marketing for publishers has been well worth the wait..the bible for book marketers in publishing..everyone involved in publishing needs to have access to a copy." -- Shelia Lambie, senior lecturer in marketing at the Oxford International Centre for Publishing Studies
"A veritable encyclopaedia of book marketing..this useful book would be a valuable addition to the marketing department of any publishers."
-- On Course, Spring 2008
"A wealth of marketing wisdom."
-- Simon Littlewood, International Director, Random House
"An essential book for every publisher's marketing department." -- Andrew Welham, Deputy CEO, Octopus Group
"An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world."
-- Dr Livi Michael, author and lecturer in Creative Writing
"Over the years the book has attracted innumerable compliments for its commonsense and practical information..one reason that the book has continued to do and sell well is that it offers a great deal of sensible and relevant information that readers really want and need."
-- Library Review - Aberdeen
"Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." -- Book News, Library Publication - USA, Spring 2008
"The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." -- Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press
International edition of authoritative text, with new information on digital marketing
Practical and straightforward with easy-to-apply advice
New foreword by Martin Neild, MD of Hodder Headline
This is the one book we recommend to all marketing staff. The information it contains is always sensible, realistic and reliable.
The Oxford Publicity Partnership
The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide.
Gian Lombardo, Publisher-in-Residence, Emerson College, USA and Director, Quale Press
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Top Customer Reviews
The writing is neither stuffy nor academic but very informative. Baverstock is also a fairly humorous writer (as humorous as one can be when talking about marketing...).
Recommended by most of my coursemates and lecturers :D
Most Recent Customer Reviews
The best book out there on marketing books for publishers! The wealth of information in it saves bags of time in research. I'll be using it all the time for my study.Published 15 months ago by bookwormkin
this book explains marketing in publishing in an easy, very practical and simple way. I would recommend it to anybody who seeks advice for a hands-on approach.Published on 8 Nov. 2013 by GA
Great book. Its wtitten really well, keeps you interested. It helps with great ideas i would reccommend to anyone in publishing large or small u will learn something new.Published on 19 Mar. 2013 by Nicky23