- Paperback: 272 pages
- Publisher: Penguin (Jan. 1996)
- Language: English
- ISBN-10: 0452273161
- ISBN-13: 978-0452273160
- Product Dimensions: 13.4 x 1.8 x 20.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (14 customer reviews)
- Amazon Bestsellers Rank: 86,673 in Books (See Top 100 in Books)
- See Complete Table of Contents
How to Make Millions with Your Ideas Paperback – 1 Jan 1996
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If you want to make waves, go to Harvard and get your Ph.D. If you want to make money, get your PhE rush to your nearest bookstore and get Dan Kennedy s new book it s like a four-year course in entrepreneurship! Al Ries, co-founder and chairman, Ries & Ries, author of Marketing Warfare and The 22 Immutable Laws of Marketing
Dan Kennedy s smart marketing advice has been of great value to our business. I wish I d read this book back when we started Joan Rivers Products. It certainly would have made our journey that much easier. Joan Rivers
Dan Kennedy can make dreams come true. You ll get a million dollars worth of value from this book. A must read for entrepreneurs and CEOs. Joseph R. Mancuso, founder of Center for Entrepreneurial Management/The Chief Executive Officers Club, author of How to Write a Winning Business Report
At our conferences we deal with thousands of inventors, authors, manufacturers, and creative people bringing new products to the marketplace. Every one of them would profit tremendously by reading Dan Kennedy s book. He describes every option for turning sound ideas into fortunes. Helene Blake, National Infomercial Marketing Association
It took several years of creative persistence to finally bring our product to the marketplace. The challenges and obstacles that confronted us made reading your book that much more meaningful. We only wish it would have been published several years ago. It certainly would have made our task much easier! Dr. Harvey N. Silverman and Dr. Robert O. Wolf, developers of Perfect Smile Tooth Whitening System
As I went through these pages I saw many things I m already doing. But I was amazed to discover how many things I m not doing but will do now! And the Million Dollar Rolodex at the back of the book is worth ten times the price of the book. You could spend $1,000 and attend the seminar, or buy the book and have the seminar at your fingertips forever. I like that idea! Murray Raphel, Raphel Marketing, author of Customerization"
About the Author
Dan S. Kennedy made a fortune in direct-mail marketing by doing exactly what he wasn't supposed to. A leading producer of infomercials and video brochures, he is also the author of How to Make Millions With Your Ideas (Plume). He lives in Phoenix, Arizona.
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Top Customer Reviews
It isn't particularly up to date (1996), there's lots of irritating Americanisms in it and a heavy dollop of corn, BUT if you're looking for new ways to turn your good ideas into money-spinners, then give this a go.
I run my own business and this has already helped me identify new ways to sell my products far more profitably. It's also been great for rejuvenating my enthusiasm and optimism when times are tough.
If you're serious about running your own business, get this book. You may love or hate the style, but it's easy to read and the ideas and inspiration you get from it could make all the difference.
It won't give you the ideas, or stimulate you to radical life change but when you do come up with that winning concept it will give you some solid advice in how to bring it to market effectively without wasting all your advertising budget on things that don't work. It is probably a must for any would be entrepreneur but you will read more interesting books than this one.
I read one section last week; "stay alert". It is only short but it has opened up a massive, life changing idea for me which I am already making plans for.
I regard this book as a catalyst which will crystalise lots of thoughts into actions - it works - honestly!
Best tenner I ever spent ...
I think the least the auther could do is write a 2nd edition - spice it up with NEW material!! A lot of books are perfectly fine even though they're 30-40 years old.
This book, however, is NOT like good wine. It should have been enjoyed years ago.
Most Recent Customer Reviews
Great book, I've read many on this subject and Dan is still the 'Daddy' of marketing!Published 9 months ago by Surrey man
great product as described, great service, fast delivery. would recommend highly A+++Published 14 months ago by Kamaldip Kahlwan
Any mention of millions on a title of a book then I am there. I know its quite childish but I tend to find that I get some helpful information out of them especially the books that... Read morePublished on 26 April 2014 by pumpitup
A little dated but don't let that put you off - the principles are still the same. The info product section can be read with the internet in mind even though it was written a while... Read morePublished on 7 Jun. 2011 by Rob Cubbon