How to Make an IMPACT: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs: Influence, Inform and ... Business Documents (Financial Times Series) Paperback – 6 Dec 2007
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I love Jons work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides if you want to win more business get into Jons stuff. Its really, really good. Gavin Duffy, a Dragon on Irelands Dragons Den
"This book will inform and inspire. It has simple design tips to make work look sharp" - Business Executive
"Jon Moon's book provides a comprehensive and convincing guide to making all sorts of information clear and compelling." - Student Accountant April 2008
Moon presents some relatively simple ideas and principles that can be used to improve the writing and structuring of reports, produce better slides that engage an audience or design tables that communicate points clearly and concisely. People Management January 08
"Stunningly simple, yet mould-breaking. Youll never look at a bullet point the same way"Michael Izza, Chief Executive ICAEW (Institute of Chartered Accountants in England and Wales)
"Simple ideas can change business forever. WiT is one such idea"Dominic Burke, Group CEO, JLT Group plc
"Jons new approach (WiT) gives documents real clarity. It visually lifts ideas from the page and gives work a clean, slick look"Plain English Campaign
From the Author
Hello, I'm Jon Moon, the author of 'how to make an impact'. Here's some comments to help you decide if this book is for you, and if it is, to help you get the most from it.
WHAT'S IN THE BOOK
Firstly, let's correct a bit of an oversight... no-one's told you specifically what the book covers. Yes, both the write-up on Amazon and the book jacket say how the book will redefine this, change that, and so on - but neither tells you what's in the book. The chapter titles sum it all up: (1) bullet points, (2) graphs, (3) tables, (4) making comparisons, (5) slides, (6) numbers, (7) document design, (8) variances, KPIs and `flashes' (this one's more for accountants), (9) organisation charts, (10) next steps.
Chapter (1) might seem a curiosity - a whole chapter on bullets...? In it, I introduce WiT, my seriously better alternative to bullet points. But don't take my word for it... find out for yourself in chapter 1.
In the Amazon write-up, you see some comments from Michael Izza, the CEO of the `ICAEW'. For those not into acronyms, the ICAEW is the Institute of Chartered Accountants in England and Wales.
HOW TO GET MORE FROM THE BOOK
If after reading the book, you wish to redo your documents, templates, slides or reports, don't waste time trying to replicate a particular layout in the book. Instead, visit my website, download the template and adopt and adapt.
If you buy the book, I hope you find it useful and interesting. Do please let me know what you think of it.
JonSee all Product Description
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Top Customer Reviews
Impact changes all of that and more. In essence, it looks at how to present information to get your message across clearly, which is unfortunately something you rarely see on the curriculum from school through to university, and into the business world beyond.
The beauty of this book is in its simplicity - Jon does not overcomplicate anything - there are no fancy flowcharts or diagrams to represent his methods or theories, just page after page of practical guidance that can be applied in minutes.
Having previously worked the private sector for 7 years and now in public sector administration for 9 years, I've been fortunate (or unfortunate), to see just about every type of report, presentation, survey, spreadsheet, and briefing. Whilst I was often impressed by the content, I was rarely impressed by the format, presentation or clarity of the information.
Within a week of buying this book I had transformed my 4-page project report into a 1-page document using WiT, reducing the word count by over 60% yet actually making the document clearer and more memorable. You'll be amazed at how Jon's techniques focus your thinking on the story you are trying to tell, and how much of what we write is often surplus to requirements.Read more ›
It does what it says on the tin - gives you advice on how to improve your written communications - but does so clearly, concisely, and completely. The book addresses design of slides, documents, and spreadsheets, focussing in turn on charts, tables, number formats, fonts, and explains the rationale behind its (far better) alternatives to conventional wisdom. I replaced my bullet-point-format CV with his "words in table" format, and it not only looks better, I'm getting more calls as a result.
I've recommended the book (and his website) pretty much non-stop since then. A massively useful resource!
Ha! After about ten pages I was stunned at the effect of applying just a few of the tips in this book to some old work presentations and reports I'd previously done. Despite changing none of the (awesome) content, I actually wondered if they had been written by the same guy? It really did change the "impact" of what I'd written despite not changing any of the words. I was a bit stunned. Why hadn't I learned this twenty years ago at the start of my career?
I have to admit that it takes a bit of application and tweaking of Word and Powerpoint to get the desired effects you see detailed in this book, although Mr Moon helpfully makes a load of templates available on his website. Who likes using other people's templates though? As ever, they're never quite right for what you want to do, so better spending some time mucking around with Mircosoft and learning how to do it yourself if you can.
The attention to detail in this book is deep, especially if you've never given design much thought when it comes to anything apart from cars and bras. It's really worth applying the principles though, I think you'll be amazed by the results. I know I was, and still am. It's one of the most practical business books I've ever read, and I've read a few in my time. Buy it, if you're serious about making an impact at work.
I, like one other reviewer, am mentioned in the Acknowledgements. I too proof-read a number of chapters. I first met Jon when he gave his one hour talk at the Institute of Chartered Accountants and he subsequently presented his full day course at my employer, a UK economic regulator. Note however that the ideas set out in the book are of universal application and are not just relevant to the business world.
Most Recent Customer Reviews
From the first chapter this book gives great advice for improving reports and presentations. It's well written, with some nice humorous touches and comprehensive without being... Read morePublished 6 months ago by Dylan Omran
Simply the best book on data presentation that I've ever read.
You'll find lots of books telling you how to create graphs and tables in tools like excel. Read more
A 'must have' for everyone who produces tables or presentations. It breaks old habits and clearly shows how to get your point across in a much clearer way. Read morePublished 9 months ago by countrylady
I personally find it difficult to summarise information in an easy-to-digest format. This book helps to provide some indicators in a simple to understand way.Published 11 months ago by Allan Watton
I was recommended this book by a colleague, over a decade.
Time after time, I've dug out my copy when a memory jog is needed on the particulars, re excellent design in... Read more
I present information frequently - at meetings, committees and Board meetings - and having done so for a long time am well regarded in this capacity. Read morePublished 16 months ago by Gavin Wells
Great book. Even better if you can attend Jon Moon's courses as they make a better impact!Published 20 months ago by RRana
Fantastic practical tips and guidance which transforms your work immediately. Used WIT in my last few pieces of work and i will never look back. Read morePublished 23 months ago by Jean