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How to Launch a Magazine in this Digital Age Paperback – 19 Dec. 2013
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Barbara Rowlands, Director of the Magazine Journalism MA, City University London, UK
How to Launch a Magazine in this Digital Age is going straight onto my students' core reading list and my bookshelf as soon as it comes off the press. Accessible with supportive, developmental exercises and essential resources, it is illustrated by analyses of trends, colourful first-hand case studies and professional expertise with a helpful digital link to keep the moment flowing. As Future's Mike Goldsmith says in its pages "the only precedent is that everything changed yesterday and it might change again today†?. In such an era of social changes and reactive publishing brands, this is a book whose time has come.
Catherine Darby, Course Leader for the MA in Magazine Journalism, University of Central Lancashire
This book will help students, and all those who wish to critically assess the viability of their new magazine idea and launch it as a sustainable brand and business that can connect with audiences across multiple media platforms. The excellent insights provided by media and publishing industry leaders, editors and creative entrepreneurs are informative and inspiring.
Desmond O'Rourke, Course Director, MA Publishing and Leader of the Magazine Specialism, London College of Communication, University of the Arts London, UK
About the Author
John Jenkins is a former night editor of the Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universities
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I would happily attribute my highest marks to the expertise Mary has passed on to me and my peers, and therefore highly recommend her book.
I highly recommend this book to anyone who is interested in magazine journalism. There is everything you need to know in just one book! Thanks Mary for passing on your knowledge to us.
Without this book I would not have achieved the grades I have and I would not be as confident a journalist as I am today.
Mary Hogarth's book is much like her teaching: passionate, thought-provoking and brilliant.
'How To Launch A Magazine In This Digital Age' is a core text for anyone starting a career in the magazine industry.
Mary Hogarth shares here wealth of expert knowledge in a simple and understandable tone.