How to Get Ideas Paperback – 1 Apr 2003
Customers who bought this item also bought
Customers also shopped for
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
This work aims to take the mystery and anxiety out of the idea-generating process. It presents step-by-step guidelines to help anyone generate ideas, arguing that the reader must first condition their mind to become "idea prone".
There was a problem filtering reviews right now. Please try again later.
Jack Foster confesses in the opening pages that there is no rocket science enclosed within its pages, and perhaps nothing new. In one sense he is correct, and his liberal use of quotations, some of which span the centuries, underline the timeless nature of the principles he describes. Indeed like much good advice, he is telling us much that we already know, if only we take the time to stop and realise it. Sadly the reality is that we seldom do.
Here is perhaps the secret of the book. Jack writes in an engaging style which invites the reader to take a moment out from continuously doing what they do. The style of the book and its length, you will read it easily in two evenings, invite the reader to allow themselves to be reminded that they already know how to have ideas, and have simply lost the habit, and need to refine their skill.
In essence the book outlines five steps. Define the problem; Gather the information; Search for the idea; Forget about it; Put the idea into action. As I said, no rocket science, but the book explores each step in concise and inviting chapters which bring focus to the process without labouring the points.
Among other things you'll learn how to be courageous and curious, how Einstein equated his ability to being mentally retarded and thinking like a child, and the importance of fun.
The careful use of quotations expands the imagery of the ideas as do the personal anecdotes and gathered stories. In addition there are lists of prompts to get each of the steps of the process working for you.
Some of the anecdotes naturally relate to Jack's background in advertising, but don't be put off. These do nothing to diminish their value to all of us who seek to see in new ways and do new things.
As a taster, think of the question "What is half of thirteen?
How many answers have you got? The book stops at 23 answers, but having read it, I guarantee you'll double this and know that you can double it again.
This is a good fun read and will remind you of all you know about having ideas, and help make these magical events less infrequent.
This books is about ideas, more than simply about advertising. As a newcomer to advertising and copywriting I've thrown myself into a lot of different books. How to get ideas just might be the book that tells me to quit studying and go to work on accomplishing what I intend. It really is a book so inspiring that you want to put it down, while still wanting to keep on reading. I will be back for my re-read pretty soon.