How To Fly A Horse: The Secret History of Creation, Invention, and Discovery Hardcover – 29 Jan 2015
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"Ashton is persuasive … His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be." (Observer)
"An inspiring vision of creativity that’s littered with practical advice, and is a cracking read to boot." (BBC Focus)
"Many of these anecdotes are rather lovely – a chapter on the credit denied female scientists is fascinating" (Daily Telegraph)
About the Author
Kevin Ashton began his career at Procter & Gamble, where he led pioneering work on RFID (radio-frequency identification), for which he coined the term the “Internet of Things.” He went on to cofound the Auto-ID Center at MIT and led three successful start-ups in the field. His writing about innovation and technology has appeared in The New York Times, the Atlantic, Quartz, and Medium.