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How To Fly A Horse: The Secret History of Creation, Invention, and Discovery Hardcover – 29 Jan 2015

4.3 out of 5 stars 15 customer reviews

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Hardcover, 29 Jan 2015
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Product details

  • Hardcover: 336 pages
  • Publisher: William Heinemann (29 Jan. 2015)
  • Language: English
  • ISBN-10: 043402290X
  • ISBN-13: 978-0434022908
  • Product Dimensions: 16.2 x 3.1 x 24 cm
  • Average Customer Review: 4.3 out of 5 stars 15 customer reviews
  • Amazon Bestsellers Rank: 616,819 in Books (See Top 100 in Books)
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Product description


"Ashton is persuasive … His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be." (Observer)

"An inspiring vision of creativity that’s littered with practical advice, and is a cracking read to boot." (BBC Focus)

"Many of these anecdotes are rather lovely – a chapter on the credit denied female scientists is fascinating" (Daily Telegraph)

About the Author

Kevin Ashton began his career at Procter & Gamble, where he led pioneering work on RFID (radio-frequency identification), for which he coined the term the “Internet of Things.” He went on to cofound the Auto-ID Center at MIT and led three successful start-ups in the field. His writing about innovation and technology has appeared in The New York Times, the Atlantic, Quartz, and Medium.

15 customer reviews

4.3 out of 5 stars

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