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on 30 April 1998
guy, takes a no-non-sense approach to taking it on with the big league. he let's you see that you can also succeed in marketing just like the big guys.

he lets you see that marketing can be learned, that it is an art & a science.

guy also lets you see the fun in marketing. that there's a career in here, what matters is creativity & guts.
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on 4 May 1997
Energized insight about some of the traits and perspectives that can make individuals more productive (= $). Some of the examples were so vividly alive that I introduced this book into a few of my college courses for review, both in computer science and communication departments. That is the spectrum this book covers.
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on 22 February 1999
Ah, what a book!
It's exciting and fun, with a laugh around every corner and all the stories you could want. A substantial helping of food for thought. There's something for everyone -- from your receptionist to your sales team to your engineers to your purchasing guys. This book will change your business.
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on 10 May 1997
Coming from the public education arena, I was (amazingly enough) able to find approaches to dealing with all my associates, from my students to their parents to my administrators. A great read for anyone who is interested in creating a quality product.
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on 27 July 2015
I guess that this was an older book as some of the contents were out of date, however the meat was just as relevant. I love Guy's style and have watched him in TED lectures. A great read and very inspirational.
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on 25 April 1997
Guy Kawasaki has written an excellent book with practical applications for every business.
Worth a million times the price, I urge you read this book before your competition does. Thanks, Guy
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