Energized insight about some of the traits and perspectives that can make individuals more productive (= $). Some of the examples were so vividly alive that I introduced this book into a few of my college courses for review, both in computer science and communication departments. That is the spectrum this book covers.
Ah, what a book! It's exciting and fun, with a laugh around every corner and all the stories you could want. A substantial helping of food for thought. There's something for everyone -- from your receptionist to your sales team to your engineers to your purchasing guys. This book will change your business.
Coming from the public education arena, I was (amazingly enough) able to find approaches to dealing with all my associates, from my students to their parents to my administrators. A great read for anyone who is interested in creating a quality product.
I guess that this was an older book as some of the contents were out of date, however the meat was just as relevant. I love Guy's style and have watched him in TED lectures. A great read and very inspirational.