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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by [Kawasaki, Guy]
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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit Kindle Edition

4.8 out of 5 stars 6 customer reviews

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Product details

  • Format: Kindle Edition
  • File Size: 3121 KB
  • Publisher: Hachette Books (25 Oct. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00JJ9GJ0I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #421,637 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
I guess that this was an older book as some of the contents were out of date, however the meat was just as relevant. I love Guy's style and have watched him in TED lectures. A great read and very inspirational.
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Format: Paperback
guy, takes a no-non-sense approach to taking it on with the big league. he let's you see that you can also succeed in marketing just like the big guys.

he lets you see that marketing can be learned, that it is an art & a science.

guy also lets you see the fun in marketing. that there's a career in here, what matters is creativity & guts.
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Format: Paperback
Energized insight about some of the traits and perspectives that can make individuals more productive (= $). Some of the examples were so vividly alive that I introduced this book into a few of my college courses for review, both in computer science and communication departments. That is the spectrum this book covers.
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