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How To Do Nothing: Resisting the Attention Economy Paperback – 7 Jan. 2021

4.1 4.1 out of 5 stars 3,032 ratings

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How to Do Nothing: Resisting the Attention Economy
Chapter 2 The Impossibility of Retreat

A lot of people withdraw from society, as an experiment…So I thought I would withdraw and see how enlightening it would be. But I found out that it’s not enlightening. I think that what you’re supposed to do is stay in the midst of life.

–AGNES MARTIN

If doing nothing requires space and time away from the unforgiving landscape of productivity, we might be tempted to conclude that the answer is to turn our backs to the world, temporarily or for good. But this response would be shortsighted. All too often, things like digital detox retreats are marketed as a kind of “life hack” for increasing productivity upon our return to work. And the impulse to say goodbye to it all, permanently, doesn’t just neglect our responsibility to the world that we live in; it is largely unfeasible, and for good reason.

Last summer, I accidentally staged my own digital detox retreat. I was on a solitary trip to the Sierra Nevada to work on a project about the Mokelumne River, and the cabin I had booked had no cell reception and no Wi-Fi. Because I hadn’t expected this to be the case, I was also unprepared: I hadn’t told people I would be offline for the next few days, hadn’t answered important emails, hadn’t downloaded music. Alone in the cabin, it took me about twenty minutes to stop freaking out about how abruptly disconnected I felt.

But after that brief spell of panic, I was surprised to find how quickly I stopped caring. Not only that, I was fascinated with how inert my phone appeared as an object; it was no longer a portal to a thousand other places, a machine charged with dread and potentiality, or even a communication device. It was just a black metal rectangle, lying there as silently and matter-of-factly as a sweater or a book. Its only use was as a flashlight and a timer. With newfound peace of mind, I worked on my project unperturbed by the information and interruptions that would have otherwise lit up that tiny screen every few minutes. To be sure, it gave me a valuable new perspective on how I use technology. But as easy as it was to romanticize giving everything up and living like a hermit in this isolated cabin, I knew I eventually needed to return home, where the world waited and the real work remained to be done.

--Excerpt. © Reprinted by permission. All rights reserved.

"Odell's great strength as a writer is her ability to convey art's unique power without overestimating or misstating its social impact. . . . Ultimately, what sets her book apart from self-help is not a less quixotic set of demands but a more life-affirming endgame." --Megan Marz, THE BAFFLER

"Thoughtful, compelling, and practical." --gq

About the Author

Jenny Odell is an artist and writer who teaches at Stanford and has been an artist-in-residence at places like the San Francisco dump, Facebook, the Internet Archive, and the San Francisco Planning Department. Her writing has appeared in the New York Times, New York Magazine, The Atlantic, The Believer, The Paris Review, and McSweeney's, among others. She lives in Oakland.

Product details

  • Publisher ‏ : ‎ Melville House Publishing (7 Jan. 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1612198554
  • ISBN-13 ‏ : ‎ 978-1612198552
  • Dimensions ‏ : ‎ 13.84 x 1.73 x 20.83 cm
  • Customer reviews:
    4.1 4.1 out of 5 stars 3,032 ratings

About the author

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Jenny Odell
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Jenny Odell is an Oakland-based artist, writer, and educator. Her writing has appeared in the New York Times, New York Magazine, The Paris Review, The Believer, McSweeney's, and Sierra Magazine. Her visual work has been exhibited internationally, including as a mural on the side of a Google data center in rural Oklahoma. Odell has been an artist in residence at the Internet Archive, the San Francisco Planning Department, and Recology SF (otherwise known as the dump). She is a lecturer in the Department of Art & Art History at Stanford University.

Customer reviews

4.1 out of 5 stars
4.1 out of 5
3,032 global ratings
A breath of fresh air in a confusing world.
5 Stars
A breath of fresh air in a confusing world.
If you are starting to feel heavy under the weight of current politics, the rapid churn of social media, mental health, trolling, fake news and just the general sense that everything is somehow getting more intense, read this book.It's not about how to shut yourself off from society and live as a hermit. It's not a bunch of shallow hand-wringing about social media and "kids these days." It's not even a detox or retreat guide. How To Do Nothing is a careful, well-researched look at how we choose to engage with our world and with each other, so that we can find ways to restore nuance, context and a sense of belonging. To do this, Odell investigates everything from history and politics to literature, art, sociology, even bird watching.Though this book is written in a slightly academic style and the reader may benefit from some knowledge of critical methods or modern philosophy, it's so honest that I believe it would resonate strongly with anyone. I have personally taken a lot from this book and have been thinking about it for weeks since I read it.
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5.0 out of 5 stars Beautifully written and thought provoking
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4.0 out of 5 stars O que fazer, então?
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