Top positive review
6 people found this helpful
Superb book. Deserves to be regarded as a business classic
on 3 November 2011
A lot of thought has gone into the writing of this book. It is not the usual rehash of cliched ideas and fluff that all too often find their way into business books.
This publication provides some unique insights into developing a business or professional reputation.
Section 1 of the book takes time to establish the credibility of the author's ideas and supplies numerous benefits of developing a superior reputation.
Section 2 on designing reputations is excellent. It contains some insightful exercises, such as the reality gap exercise and the employment exercise (with its impressive selection of key action words). These tools can be used again and again in assessing one's progress to achieving the desired reputation.
Also worth reading are the 4 ways to build niche, analysing a target audience, key questions for selecting a niche and formulating a unique value proposition.
Section 3 is arguably the best part of the book. It starts by introducing the personal reputation plan. It outlines 10 different strategies for building a reputation, but recommends focusing on one or two that are best suited to the reader's preferences. Detailed and specific guidance is then given on how to achieve each objective.
The next part on gaining influence as your reputation grows is also highly practical and specific. Although adapted from John Maxwell's work (which is duly credited), the author has stamped his own identity and angle on this issue.
The 70 best tools, tips and tactics provide a menu from which business owners can choose the most relevant ways to enhance their reputations.
Section 4 is also very good and will provide a handy reference in case one's reputation is damaged and needs recovery.