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How Brands Grow: What Marketers Don't Know Hardcover – 11 Mar 2010

4.5 out of 5 stars 39 customer reviews

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  • How Brands Grow: What Marketers Don't Know
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  • How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
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  • Decoded: The Science Behind Why We Buy
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Product details

  • Hardcover: 246 pages
  • Publisher: Oxford University Press; 01 edition (11 Mar. 2010)
  • Language: English
  • ISBN-10: 0195573560
  • ISBN-13: 978-0195573565
  • Product Dimensions: 23.1 x 2.3 x 16.3 cm
  • Average Customer Review: 4.5 out of 5 stars 39 customer reviews
  • Amazon Bestsellers Rank: 3,091 in Books (See Top 100 in Books)
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Review

"More than anything else, however, I'm just plain envious. It's a book I wish I had the intelligence to write... Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers"."--Marketing Week

"...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind."--Joseph Tripodi, The Coca-Cola Company

"Until every marketer applies these learnings, there will be a competitive advantage for those who do."--Mitch Barnes,The Nielsen Company

"A scientific journey that reveals and explains with great rigour the Laws of Growth."--Bruce McColl, Mars Incorporated

"This book puts marketing's myth-makers, of which there are many, in their proper place."--Thomas Bayne, MountainView Learning

"A truly thought-provoking book."--Timothy Keiningham, IPSOS Loyalty

"The evidence in this book should make any marketer think hard about how they manage their brands."--Kevin Brennan, General Manager, Snacks and Marketing Director, Kellogg UK

"This book should be required reading on any marketing course."--Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands

"There is competitive advantage here for those who understand and follow this book's lessons."--Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.

Book Description

AdAges Most-Recommended Marketing Book of the Summer 2013

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