Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation. Paperback – 22 Feb 2010
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This handbook provides all the relevant information for selling and marketing small hospitality businesses in an easy-to-read and easy-to-find format. --Bob Cotton, Chief Executive, British Hospitality Association
Devoid of sales and marketing jargon, this handbook is just what every manager needs ready to hand and to be dipped into regularly. The Hotel Success Handbook is an essential addition the hospitality managers tool kit. --Philippe Rossiter, Chief Executive, Institute of Hospitality
About the Author
Lucys marketing career spans start-ups to Plcs, and she now runs her own successful website design business and marketing consultancy. Business coach Caroline shares effective sales tips and training advice from her hospitality career of more than 25 years. Lucy and Caroline work together to combine their experience and knowledge of marketing and sales, so that as a hotel owner or manager, you get no-nonsense and practical advice, which you can use right away.
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Top Customer Reviews
There are 11 chapters that flow well:
Chapter 1 addresses the traditional product, identifying your probable customer base
Chapter 2 provides the foundation of developing a marketing plan and defining your competitive difference
Chapter 3 reviews the fundamentals of what is essential in website development
Chapter 4 offers a range of communication and promotional ideas for both online and traditional marketing
Chapter 5 discusses the importance of establishing value in offerings
Chapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technology
Chapters 7 and 9 review traditional marketing options and the need to present a "high touch" approach
Chapter 8 includes an overview on the importance of networking
The final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting started
Their site @ hotelsuccesshandbook provides additional Success Tools and Tips
It is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.
As always, feedback or comments are welcome
John J Hogan
Don't let this put you off though, there is some really useful information here, and if you work through the systems and plans in the book, you can only benefit in the long run.
It is written in a manner that doesn't read like an instruction book but guides you and makes you think about which direction you want to go and how to get there.
I'm extremely impressed so far and can't recommend it enough. I'll let you know if it helps us achieve success!
It took me around 45 minutes to skim through, although very clear and systematic points were very short and essentially lacked detail. I was looking for something to further my understanding and this only reaffirmed the understanding i already have.
Most Recent Customer Reviews
Very useful. I have bed and breakfast so only some of it was good but that apertaining to BnB was helpful.Published 20 days ago by Jen
Great book. Highly informative and engaging. You can tell the writers do have experience in the fieldPublished 22 months ago by ArtshowDecor
I found a few things useful but not the hotel handbook i was looking for.Published 23 months ago by L. Lino