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Hope is a Strategy: The Empire Builder's Guide to Selling Paperback – 1 Jul 2006

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Product details

  • Paperback: 96 pages
  • Publisher: New Holland Publishers Ltd (1 July 2006)
  • Language: English
  • ISBN-10: 1845373766
  • ISBN-13: 978-1845373764
  • Package Dimensions: 19.4 x 12.6 x 0.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 8,177,288 in Books (See Top 100 in Books)
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Product description


A long-lost and forgotten Victorian manuscript, written by entrepreneur and confidence trickster Chetwin De Clapham, has been revived to provide Selling advice to the modern world. Found in an old trunk on a skip in Diss, this work has been lovingly edited by Martin Gurdon in the hope that it might one day change the life of a reader, in a way that it failed to do for its author. De Clapham provided steely-eyed business advice that is very relevant to today's audience and his baser instincts are sure to appeal in the modern cut-throat world. Just a few of the useful and pertinent chapters include: "Dealing with the New World", "Do not succumb to the wiles of the workers!" and "Bartering and how to pillage successfully". As the editor Martin Gurdon puts it, "Today, Chetwin De Clapham might be seen as a third rate misogynist confidence trickster, but was he in fact a man ahead of his time?" The business world is a tough place to succeed, but with De Clapham's advice you just might do it (even if you lose your friends and self-respect along the way).

About the Author

Martin Gurdon is the bestselling author of Hen and the Art of Chicken Maintenance (New Holland), and is a motoring journalist first and foremost, writing for the Telegraph and Evening Standard as well as specialist magazines. Among television and radio appearances, he has ruminated about chicken keeping on Radio 4's Home Truths. Originally from London, he now lives in Kent.

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