£9.09
  • RRP: £12.99
  • You Save: £3.90 (30%)
FREE UK Delivery on book orders dispatched by Amazon over £10.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Hooked: How to Build Habi... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Hooked: How to Build Habit-Forming Products Hardcover – 6 Nov 2014

4.5 out of 5 stars 119 customer reviews

See all 11 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover
£9.09
£5.76 £5.74
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover


Frequently bought together

  • Hooked: How to Build Habit-Forming Products
  • +
  • Contagious: How to Build Word of Mouth in the Digital Age
  • +
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Total price: £24.37
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



All Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale. Learn more

Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio Penguin (6 Nov. 2014)
  • Language: English
  • ISBN-10: 0241184835
  • ISBN-13: 978-0241184837
  • Product Dimensions: 13.8 x 2.6 x 20.4 cm
  • Average Customer Review: 4.5 out of 5 stars 119 customer reviews
  • Amazon Bestsellers Rank: 2,013 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com

--This text refers to an out of print or unavailable edition of this title.



Customer reviews

Read reviews that mention

Top customer reviews

2 May 2017
Format: Hardcover|Verified Purchase
0Comment| 6 people found this helpful. Was this review helpful to you? Report abuse
1 February 2018
Format: Kindle Edition|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
30 September 2016
Format: Hardcover|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
7 August 2017
Format: Hardcover|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you? Report abuse
23 December 2014
Format: Hardcover|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse
24 January 2018
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse

Would you like to see more reviews about this item?

Most recent customer reviews

Pages with related products. See and discover other items: industrial design, model engineering, product design, user experience, business strategy, action research

Where's My Stuff?

Delivery and Returns

Need Help?