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Hooked: How to Build Habit-Forming Products by [Eyal, Nir]
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Hooked: How to Build Habit-Forming Products Kindle Edition

4.6 out of 5 stars 94 customer reviews

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Length: 193 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)

Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention (Schumpeter The Economist)

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's most visible advocate of habit-forming technology (MIT Technology Review)

A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. (Firas Kittaneh Entrepreneur)

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com


Product details

  • Format: Kindle Edition
  • File Size: 4431 KB
  • Print Length: 193 pages
  • Page Numbers Source ISBN: 1494277530
  • Publisher: Penguin (4 Nov. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00NW01MKM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 94 customer reviews
  • Amazon Bestsellers Rank: #20,877 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
I bought this book after seeing it recommended in a blog. I've recently taken responsibility for an online tool that isn't being used as much as anticipated. Being new to the area of product management I was looking for some guidance in how to convert people who try the product once, to people who are regular active users. This book fitted the bill perfectly.

Written in a friendly manner it is an easy read that outlines the characteristics of the hook model, the features that can make a product truly habit forming. The model is backed up by many examples from some of today's leading online products - Facebook, Twitter, Pinterest etc.

It has practical advice you can start acting on immediately. This has allowed me to identify exactly what areas I can work on to look to increase the number of regular active users for my product. Will I get more active users? Only time will tell. But if I don't I know it will be because the product just isn't what people want, and not down to bad advice from the book.
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Format: Hardcover Verified Purchase
This book is largely aimed at entrepreneurs and tech people, for obvious reasons.

I however read it as a consumer, who is becoming very mindful of how much tech I consume. So rather than read it as a 'how to' guide, I read it as a 'what to look out for' guide to make sure I use the internet productively.

It didn't disappoint. It was full of data, yet managed to be a very easy read.

The author also spent enough time, for me, discussing the ethics of persuasion for me not to be too concerned that this book will be used for nefarious reasons (though I am sure bad people will be able to use it to create addictive tech).

Either way it's important for the wider world to know these things
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Format: Audio Download Verified Purchase
Nir boils down many psychology principles into a simple and effective methodology to influence consumer behaviours. He never forgets that his readers are likely not academics, so keeps things practical and usable whilst citing known works and case studies. A must read for anyone interested in behaviour, gamification or leadership!
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Format: Hardcover Verified Purchase
creative and simple, not life changing but a good read nevertheless.
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Format: Hardcover Verified Purchase
Useful refresher - very easy read. Nothing exciting to be honest. But a decent enough overview.
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Format: Hardcover Verified Purchase
Interesting perspective he portraits in the book
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Format: Kindle Edition Verified Purchase
The book borrows from "the power of habit" which is far more insightful and well-researched and the bj fogg model. It adds the "investment" step which in itself can fit in an article. It also introduces one new paradigm for ethical design (facilitator, dealer etc.) which isn't exactly cold fusion. I would've given 3 stars if the writing style wasn't so bland
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Format: Hardcover Verified Purchase
Useful for any SaaS founders/product managers to create or build upon products/software with a view of increasing customer engagement. Delivered through helpful anecdotes and scientific studies to understand how and why habits are made, and how building a product can take advantage of this by getting people addicted to a product. Some thought provoking concepts introduced by a four stage hook model, which readers can use in their own business to motivate and reward their users. Worth a read.
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