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Hooked: How to Build Habit-Forming Products by [Eyal, Nir]
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Hooked: How to Build Habit-Forming Products Kindle Edition

4.6 out of 5 stars 102 customer reviews

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Review

"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web

""Hooked" gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress

"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
--Stephen P. Anderson, Author of "Seductive Interaction Design"

"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
--Andrew Chen, Technology Writer and Investor

"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author "Designing for Behavior Change"

"A must read for everyone who cares about driving customer engagement."
--Eric Ries, author of "The Lean Startup"
"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web
""Hooked" gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress
"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
--Stephen P. Anderson, Author of "Seductive Interaction Design"
"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
--Andrew Chen, Technology Writer and Investor
"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author "Designing for Behavior Change"

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without."
--"Publisher's Weekly"
"A must read for everyone who cares about driving customer engagement."
--Eric Ries, author of "The Lean Startup"
"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web
""Hooked" gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress
"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
--Stephen P. Anderson, Author of "Seductive Interaction Design"
"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
--Andrew Chen, Technology Writer and Investor
"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author "Designing for Behavior Change"

"Voted one of the best business books of the year by Goodreads readers."
"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn t live without."
"Publisher's Weekly"
A must read for everyone who cares about driving customer engagement."
Eric Ries, author of "The Lean Startup"
The book everyone in Silicon Valley is talking about.
Boris Veldhuijzen van Zanten, founder of The Next Web
"Hooked" gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.
Matt Mullenweg, Founder of Wordpress
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.
Rory Sutherland, Vice-Chairman, Ogilvy & Mather
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
Stephen P. Anderson, Author of "Seductive Interaction Design"
"Nir's work is an essential crib sheet for any startup looking to understand user psychology.
Dave McClure, Founder 500 Startups
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
Andrew Chen, Technology Writer and Investor
I ve learned a great deal from Nir, and you will too. He ll help you design habits to benefit your users, and your company.
Dr. Stephen Wendel, author "Designing for Behavior Change""

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without."
--Publisher's Weekly

"A must read for everyone who cares about driving customer engagement."
--Eric Ries, author of The Lean Startup

"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress

"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
--Stephen P. Anderson, Author of Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
--Andrew Chen, Technology Writer and Investor

"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com


Product details

  • Format: Kindle Edition
  • File Size: 4431 KB
  • Print Length: 193 pages
  • Page Numbers Source ISBN: 1494277530
  • Publisher: Penguin (4 Nov. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00NW01MKM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 102 customer reviews
  • Amazon Bestsellers Rank: #22,130 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

Top customer reviews

Format: Board book Verified Purchase
This book is largely aimed at entrepreneurs and tech people, for obvious reasons.

I however read it as a consumer, who is becoming very mindful of how much tech I consume. So rather than read it as a 'how to' guide, I read it as a 'what to look out for' guide to make sure I use the internet productively.

It didn't disappoint. It was full of data, yet managed to be a very easy read.

The author also spent enough time, for me, discussing the ethics of persuasion for me not to be too concerned that this book will be used for nefarious reasons (though I am sure bad people will be able to use it to create addictive tech).

Either way it's important for the wider world to know these things
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DO NOT READ THIS BOOK... unless you want to know exactly how companies guide today's designers (aka growth hackers) to 'manipulate' their end users in the fight over web traffic, time spent on page and app addiction.
This book is written in simple terms and supported with relevant examples as well as historical research to take many points home.
Nir does an amazing job in sharing all the insights he has gathered in the past 2.5 years and turns it into a fascinating read (first book I finished in under 24 hours).

MOSTLY RECOMMENDED!
p.s. this could be a great gift to all those young teens wanting to be UX designers or are addicted gamers :)

Enjoy
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Format: Board book Verified Purchase
Excellent book written with insight and integrity, a thorough, informative and addictive read! Proof that Nir knows his subject and can deliver. Highly recommended.
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Format: Audio Download Verified Purchase
Nir boils down many psychology principles into a simple and effective methodology to influence consumer behaviours. He never forgets that his readers are likely not academics, so keeps things practical and usable whilst citing known works and case studies. A must read for anyone interested in behaviour, gamification or leadership!
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well
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This is a fascinating, extremely well-written book. Nir Eyal is wonderful and I recommend anything by him.
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Format: Kindle Edition Verified Purchase
Brilliant prose. A must read for aspiring and current tech entrepreneurs. Proof that 'build it and they'll come' = bankruptcy.
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Format: Board book Verified Purchase
Excellent book, do yourself a favour and read it
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