Kindle Price: £6.99

Save £6.00 (46%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Kindle App Ad
Hooked: How to Build Habit-Forming Products by [Eyal, Nir]
Audible Narration
Playing...
Loading...
Paused

Hooked: How to Build Habit-Forming Products Kindle Edition

4.5 out of 5 stars 127 customer reviews

See all 9 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£6.99

Length: 193 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of £4.99 after you buy the Kindle book.
Ready

Kindle Monthly Deal
Browse a new selection of discounted Kindle Books each month. Shop now


Product description

Review

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com


Product details

  • Format: Kindle Edition
  • File Size: 4197 KB
  • Print Length: 193 pages
  • Publisher: Penguin (4 Nov. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00NW01MKM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 127 customer reviews
  • Amazon Bestsellers Rank: #24,901 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


127 customer reviews

4.5 out of 5 stars

By customer groups & interests
Startups
4.6
Entrepreneurship
4.5

Review this product

Share your thoughts with other customers

Read reviews that mention

Showing 1-8 of 127 reviews

2 May 2017
Format: HardcoverVerified Purchase
13 people found this helpful
Comment Report abuse
1 February 2018
Format: Kindle EditionVerified Purchase
4 people found this helpful
Comment Report abuse
30 September 2016
Format: HardcoverVerified Purchase
4 people found this helpful
Comment Report abuse
7 August 2017
Format: HardcoverVerified Purchase
5 people found this helpful
Comment Report abuse
22 March 2015
Format: Kindle EditionVerified Purchase
2 people found this helpful
Comment Report abuse
26 April 2017
Format: Audio DownloadVerified Purchase
One person found this helpful
Comment Report abuse
23 December 2014
Format: HardcoverVerified Purchase
3 people found this helpful
Comment Report abuse
24 January 2018
Format: HardcoverVerified Purchase
One person found this helpful
Comment Report abuse

Would you like to see more reviews about this item?

click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?