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The History of Mitsubishi Corporation in London: 1915 to Present Day (Routledge Advances in Asia-Pacific Business) by [Rudlin, Pernille]

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The History of Mitsubishi Corporation in London: 1915 to Present Day (Routledge Advances in Asia-Pacific Business) 1st Edition, Kindle Edition


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Review

'There is much to admire in this study...Rudlin has done her homework very well indeed.' - Business History

Synopsis

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. Mitsubishi's London branch grew to become the hub of its business in Europe, and the European coordinator for aiding Japan's economic miracle. With the slowdown in Japanese economic growth, however, Mitsubishi Corporation's mission of representing Japan is no longer so profitable. This book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has had unprecedented access to the corporation's people, archives and company culture. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

Using her unique perspective, Rudlin blends historical, cross-cultural and management approaches to bring new insights into the world of Japanese corporate culture in Britain.


Product details

  • Format: Kindle Edition
  • File Size: 1419 KB
  • Print Length: 258 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 1 edition (18 Mar. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00J4JH2B8
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,638,560 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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