- Paperback: 208 pages
- Publisher: DaCapo Press (23 Feb. 2006)
- Language: English
- ISBN-10: 1560257326
- ISBN-13: 978-1560257325
- Product Dimensions: 14 x 1.3 x 21 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 4,244,843 in Books (See Top 100 in Books)
Hip Hop, Inc.: Success Strategies of the Rap Moguls Paperback – 23 Feb 2006
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
His mission, handily accomplished, is to reveal those strategies that hip-hop business people instinctively use to attain unarguable success. -- Library Journal, March 2006
At the heart of hip-hopthe most vigorous, electric development in the music world since the advent of punk rockare its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of $1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.See all Product description
|5 star (0%)|
|4 star (0%)|
|3 star (0%)|
|2 star (0%)|
|1 star (0%)|
Most helpful customer reviews on Amazon.com
The accounts of these players are very inspiring for a whole generation of young people of African descent who want to take the busniness of our culture seriously.
I recommend this book for use in all programmes that teach about the entertainment business right along with Vogel's Entertainment Industry Economics because it is truly about the Entertainment business rather than just about the music. If you're interested in entrepreneurship in creative enterprises, innovative branding approaches and extensions grab a copy.
I thought the book would outline basic business school practices such as -- Understand your market -- or something like that and THEN take that principle and break down how the hip-hop artist followed that business principle.
Totally, totally disappointing. I wanted my money back, but I wrote my name in the book.