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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition Paperback – 16 Feb. 2016

4.7 out of 5 stars 113 ratings

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Frequently bought together

  • Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
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  • The Advertising Concept Book: Think Now, Design Later
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Review

"The writing is very informal and easy to understand. The authors' wit and humor are also on display. Anyone interested in learning how to write copy for advertisements should read this book." (Choice Connect 2016)

From the Back Cover

UPDATED FIFTH EDITION OF THE BEST-SELLING GUIDE NOW COVERS ALL MEDIA: DIGITAL, SOCIAL, AND TRADITIONAL

This is the nearly all-new fifth edition of Luke Sullivan's classic guide to advertising. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. As the authoritative book on advertising in both digital and traditional media, it includes examples, best practices, and how-to advice on everything from social media to mobile, TV, experiential advertising, as well as traditional print media. Part how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

Praise for Hey Whipple, Squeeze This

"Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam."
--Gareth Kay, Cofounder of Chapter SF

"Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era."
--Deborah Morrison, Carolyn Chambers Distinguished Professor of Advertising, University of Oregon

"Luke Sullivan writes a perfect lesson in advertising for newcomers -- and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
--Lee Clow, Chairman and Global Director, TBWA\Worldwide

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
113 customer ratings
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Reviewed in the United Kingdom on 19 April 2019
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Reviewed in the United Kingdom on 10 November 2018
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Reviewed in the United Kingdom on 19 March 2017
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Reviewed in the United Kingdom on 5 March 2018
Reviewed in the United Kingdom on 25 January 2019

Top international reviews

ISH N
5.0 out of 5 stars Life Changer. Go for it!
Reviewed in India on 26 August 2016
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6 people found this helpful
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Elvis
2.0 out of 5 stars Awful book with few good moments.
Reviewed in Germany on 19 August 2018
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Shayak Ghosh
5.0 out of 5 stars But it now
Reviewed in India on 5 January 2020
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Cliente Amazon
5.0 out of 5 stars Essencial para criativos publicitários
Reviewed in Brazil on 21 December 2016
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TEAMWORK EDUCATION FOUNDATION
5.0 out of 5 stars Hey Whipple, Squeeze This
Reviewed in India on 22 February 2020
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Akshay
2.0 out of 5 stars Looks like it's a cheap, pirated copy of the original book.
Reviewed in India on 2 December 2017
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Cédric
5.0 out of 5 stars Absolute Empfehlung für Marketer
Reviewed in Germany on 3 January 2017
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Anand
4.0 out of 5 stars Must read
Reviewed in India on 12 September 2019
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Aditi Heda
5.0 out of 5 stars Really great book for Advertising students.
Reviewed in India on 25 January 2019
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Amazon Customer
5.0 out of 5 stars Add relevancy and examples to one of the best, Ogilvy on Advertising.
Reviewed in India on 3 January 2020
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stefania
5.0 out of 5 stars Amazing Advertising Bible
Reviewed in Italy on 4 February 2017
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Suyash Mishra
5.0 out of 5 stars Never let it miss you
Reviewed in India on 31 May 2018
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Aisne Navarro
5.0 out of 5 stars Excelente libro
Reviewed in Mexico on 13 April 2019
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priyam
1.0 out of 5 stars One Star
Reviewed in India on 31 October 2017
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Cliente Amazon
5.0 out of 5 stars ótimo para iniciantes
Reviewed in Brazil on 27 December 2016
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