Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Paperback – 9 Mar 2012

4.4 out of 5 stars 8 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£27.15 £10.42

There is a newer edition of this item:

click to open popover

Special Offers and Product Promotions

Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Paperback: 400 pages
  • Publisher: John Wiley & Sons; 4th Revised edition edition (9 Mar. 2012)
  • Language: English
  • ISBN-10: 1118101332
  • ISBN-13: 978-1118101339
  • Product Dimensions: 15.2 x 2.8 x 22.9 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 237,506 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Updated fourth edition of the best–selling guide now covers all media: digital, social, and traditional

Veteran copywriter Luke Sullivan returns with a nearly all–new fourth edition of his classic guide to advertising. Part how–to and part exposé, Hey Whipple, Squeeze This! is an insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry.

Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You′ll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.

Praise for the first edition

"Luke Sullivan writes a perfect lesson in advertising for newcomers and a familiarand laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
Lee Clow, Chairman and Global Director, TBWA\Worldwide

"This business is changing like crazy, but Luke Sullivan′s advice is timeless. If you′re good at advertising, this book will make you better. If you′re great, it′ll make you greater."
Mike Hughes, President, The Martin Agency

"Luke′s reflections on the advertising industry make me wish I could do it all over again. Except for that ′scab′ story in Chapter 11."
Bob Barrie, Barrie D′Rozario Murphy

Additional material on heywhipple.com

About the Author

Luke Sullivan is an award–winning copywriter with over thirty–three years of experience in the business at some of the elite agencies in America Fallon, The Martin Agency, and GSD&M. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business, and now chairs the advertising department at the Savannah College of Art and Design.

Sam Bennett is a digital strategist at GSD&M in Austin. She began her career in digital at T3 before coming to GSD&M, where she′s managed accounts of national brands like Walmart, John Deere, and BMW. For the last three years, she′s focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself.


Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
After 30 years in marketing I decided that I was getting stale and needed to re-energise my thinking. Based on the product description and reviews, I bought this volume among others. I need only have bought this one, with hindsight. Superbly written, consultative in style, well supported by examples from history and current experience. Having read it I have created several new ads for my business completely breaking out of my established patterns and styles: I have thought them through far more analytically and who knows - they may even work! Perhaps most of all, I have hugely enjoyed this learning experience and for me, the book has been truly inspirational.

Just one minor (?) quibble. In such a great book, from a very well respected and experienced publisher, covering such a visual topic: why are the illustrations so appalling? One can discern what the illustrations purport to show, but in many cases, especially in the photographical illustrations, it is largely a matter of conjecture. I would still buy the book, even with this reservation, but the quality of the writing deserves better reproduced illustrations.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Though the style is a trifle grating, relax into this book, confirm a lot of what you probably already knew and learn a whole lot more. Not exactly high-brow - it's worth doing some extra reading up on physcology and brain function to get a balanced view - but that's not what this book is about. Engagingly romantic and passionate, it works as a fine motivator to anyone tempted to work in or with advertising.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
A fantastic book, engagingly written and funny. Not dry at all. This new version covers social media and all the other current trends as well as the fundamentals. Very revealing about how a lot of hard work and a bit of luck can really help out in advertising.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
As a copywriter working in an ad agency, this book is an invaluable introduction to the career for anyone entering into the industry, and also great for those who have been around for a while, and forgotten some of the basic foundations of our craft. I get all my junior copywriters to read this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback