Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Paperback – 9 Mar 2012
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From the Back Cover
Updated fourth edition of the best–selling guide now covers all media: digital, social, and traditional
Veteran copywriter Luke Sullivan returns with a nearly all–new fourth edition of his classic guide to advertising. Part how–to and part exposé, Hey Whipple, Squeeze This! is an insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry.
Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You′ll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.
Praise for the first edition
"Luke Sullivan writes a perfect lesson in advertising for newcomers and a familiarand laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
Lee Clow, Chairman and Global Director, TBWA\Worldwide
"This business is changing like crazy, but Luke Sullivan′s advice is timeless. If you′re good at advertising, this book will make you better. If you′re great, it′ll make you greater."
Mike Hughes, President, The Martin Agency
"Luke′s reflections on the advertising industry make me wish I could do it all over again. Except for that ′scab′ story in Chapter 11."
Bob Barrie, Barrie D′Rozario Murphy
Additional material on heywhipple.com
About the Author
Luke Sullivan is an award–winning copywriter with over thirty–three years of experience in the business at some of the elite agencies in America Fallon, The Martin Agency, and GSD&M. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business, and now chairs the advertising department at the Savannah College of Art and Design.
Sam Bennett is a digital strategist at GSD&M in Austin. She began her career in digital at T3 before coming to GSD&M, where she′s managed accounts of national brands like Walmart, John Deere, and BMW. For the last three years, she′s focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself.
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Top Customer Reviews
Just one minor (?) quibble. In such a great book, from a very well respected and experienced publisher, covering such a visual topic: why are the illustrations so appalling? One can discern what the illustrations purport to show, but in many cases, especially in the photographical illustrations, it is largely a matter of conjecture. I would still buy the book, even with this reservation, but the quality of the writing deserves better reproduced illustrations.
Most Recent Customer Reviews
Definitely recommend this book. Interesting and vey well written. A book that all creatives in the advertising industry must read and have. Read morePublished on 26 May 2014 by J Y W WONG
Great book, so well written and really funny. Got in in research of a new job, has helped me tonnes. Great for the information or just a good laugh!Published on 11 Jan. 2014 by Laura
Good intro to advertising. Really loves the little ad anecdotes interspersed between the text, and the pictures were a nice touch. Read morePublished on 21 April 2013 by Bookworm