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Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine Series) Paperback – 15 Apr 2003

4.3 out of 5 stars 36 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: John Wiley & Sons; 2nd Revised edition edition (15 April 2003)
  • Language: English
  • ISBN-10: 0471281395
  • ISBN-13: 978-0471281399
  • Product Dimensions: 15.4 x 2.1 x 22.8 cm
  • Average Customer Review: 4.3 out of 5 stars 36 customer reviews
  • Amazon Bestsellers Rank: 1,049,851 in Books (See Top 100 in Books)
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Product description


"Overall, if you want to get into doing banner ads, this book makes a great read I feel like a better ad designer now that I ve read it!" ( TamsPalm blog, September 2006)

" this book makes a great read I feel like a better ad designer now ...!" (TamsPalm blog, September 2006)


In this second edition of the irreverent, celebrated "Hey Whipple, Squeeze This", master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

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Customer reviews

Top customer reviews

1 March 2016
Format: Paperback|Verified Purchase
9 November 2015
Format: Paperback|Verified Purchase
1 February 2001
Format: Paperback
3 people found this helpful
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15 July 1998
Format: Paperback
19 November 1998
Format: Paperback
26 March 1998
Format: Paperback
One person found this helpful
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26 June 1998
Format: Paperback
7 people found this helpful
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