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The Hardware Startup: Building Your Product, Business, and Brand Paperback – 21 Jun 2015

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  • Bringing a Hardware Product to Market: Navigating the Wild Ride from Concept to Mass Production
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  • Prototype to Product: A Practical Guide for Getting to Market
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Product details

  • Paperback: 326 pages
  • Publisher: O'Reilly Media; 1 edition (21 Jun. 2015)
  • Language: English
  • ISBN-10: 1449371035
  • ISBN-13: 978-1449371036
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 262,232 in Books (See Top 100 in Books)

Product Description

About the Author

Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at http://noupsi.de and @noupside.

Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. He's a Venture Advisor to 500 Startups and helps arts organizations via CAST-sf.org. Formerly, he worked on a number of things at O'Reilly Media, including the Radar blog, Web 2.0 Expo, Where 2.0, ETech, and Foo Camp. Most years, you can find him on the playa.

Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previously, Ryan worked at startups in the cleantech and electric vehicle space, where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in Product Design from Stanford University.


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Top Customer Reviews

Format: Kindle Edition Verified Purchase
Superb book for anyone planning to start a hardware business. The book is easy to read and offers good practical advice
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x943c042c) out of 5 stars 22 reviews
4 of 4 people found the following review helpful
HASH(0x94492fa8) out of 5 stars Essential Reading. Practical Advice 16 Jun. 2015
By Ramez Naam - Published on Amazon.com
Format: Kindle Edition Verified Purchase
In an age when it's easier than ever to build a one-off device, the number of hardware kickstaters, startups, and fledgling business is booming. But there's still a wide gulf between building something once and achieving success. This is a book from three people with deep experience on how to span that gulf: How to build the right product, how to go from a prototype to manufacturing, how to find your customers, how to price, and generally how to go from a great idea to a successful business.

Highly recommended.
2 of 2 people found the following review helpful
HASH(0x9495d690) out of 5 stars Startups are difficult and hardware startups are like "expert mode" 22 Jun. 2015
By Amazon Customer - Published on Amazon.com
Format: Kindle Edition
From cover to cover, this is the definitive guide to what you need to build a hardware company. Startups are difficult and hardware startups are like "expert mode", with all the usual challenges and then some. This book walks you through them. Your worst enemy at a hardware company is ignorance. "The Hardware Startup" is your best weapon.
1 of 1 people found the following review helpful
HASH(0x94a56510) out of 5 stars The Lean Startup, for hardware 12 Aug. 2015
By Claire Rowland - Published on Amazon.com
Format: Paperback
Lean methods may be the de facto approach for software startups, but it’s much more difficult to apply them to hardware products. Manufacturing adds complexity, rapid iteration is harder and pivoting even more so. There is significantly more risk in developing atoms compared to bits. This book is a clearly written, thorough and practical guide to all the issues involved in getting a hardware product to market. As a designer, I’m thrilled to see it emphasises the value of validating product ideas and concepts early with user research, low-fi functional and form prototyping. It also offers detailed advice on building an initial user base, branding, manufacturing, finding funding, accelerators, going to market and regulatory requirements. Many of my consulting clients are IoT startups and this book is a hugely helpful and practical guide to the challenges they face, and how to navigate them. Startup advice aside, it’s also a useful guide to anyone from a software background as to how hardware products get made.
3 of 4 people found the following review helpful
HASH(0x944943fc) out of 5 stars This was an easy read, with some good excerpts and stories from ... 26 Aug. 2015
By David Benson - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
As someone who has spent the last couple years working toward building a business around consumer product development, I've spent a lot of time thinking about the very topics this book contains. This was an easy read, with some good excerpts and stories from other developers who have been down the same path I'm approaching right now. For the most part everything was to-the-point, which was greatly appreciated.

Admittedly, I did rush through the read the first time through, my experience with books on this and similar topics is that there's really no new information, and just a lot of words to thicken the book without added value. This isn't the case here, and even the things I already knew were approached in ways that helped me gain a more solid understanding and start to "gel" some of the things I'd already been thinking. I'll reread it again soon, and hopefully have some more in-depth insights to share in this review.
1 of 1 people found the following review helpful
HASH(0x94494510) out of 5 stars Good Practical Guide 4 Aug. 2015
By Antigone Walsh - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Ignorance is not bliss when it comes to developing a product, building a business and marketing a brand. This book is a succinct guide to the mechanics of doing just that. the writing is spare and too the point but still quite readable. It is well organized and practical. There are anecdotes from some fairly well known companies, including Misfit, Lumo and Tile. The coverage is broad and frankly, there is no sense in reinventing the wheel. They cover a lot of ground and include website addresses for further research. While not the be all and end all, it is definitely a good place to start if you are contemplating a hardware startup.
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