Convenient. Sometimes one doesn't want to request an individual's home address yet would like to give a gift. You are notified when the recipient opens their gift. Lots of cute design choices. I use them to give gifts from the USA to my English friend. No shipping charges and you decid e when it will be sent. I wish other sites would have similar gift programs.
My Sister in law lives in France sent her a gift card to buy books for her kindle she was delighted .I was pleased with it so sent one to my friend for his birthday to . I will use the gift cards again .