Hands-On Social Marketing: A Step-by-Step Guide Paperback – 14 Jun 1999
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"Hands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow."(Karen Bernstein)
About the Author
Nedra Kline Weinreich is President of Weinreich Communications, a consulting firm that works with nonprofits and government agencies to help them bring about health and social change. Since 1992, she has developed social marketing and social media programs for clients such as the U.S. Centers for Disease Control and Prevention, U.S. Substance Abuse and Mental Health Services Administration, National Institute for Child Health and Human Development, National Minority AIDS Council, Population Services International, Loyola University of Chicago and many others. Prior to her work with Weinreich Communications, Nedra designed health education and communication programs for public and private organizations. She earned her master’s degree in health and social behavior from the Harvard School of Public Health and teaches a course on social marketing at the UCLA School of Public Health. She offers in-person and online trainings via her Social Marketing University program, as well as customized workshops. Nedra lives in Los Angeles, California, with her husband Gil and children Ariel and Leora.
Nedra would love to hear from you with your thoughts about the book. You can reach her at:
Spare Change Blog: www.social-marketing.com/blog/
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Most Helpful Customer Reviews on Amazon.com (beta)
There are many, many books out there about marketing and fewer books, but still quite a selection on nonprofit management. Of late there has been a growing but still sparse lexicon of books dedicated to social marketing, or how to affect change through a cause or other nonprofit. None of them are as comprehensive and hands on as Nedra's fantastic book.
In my work with nonprofits I see so many communicators who are change advocates, but they don't have the basic fundamentals of communications or marketing. That's why I really appreciate this book. It answers a need for savoir faire and capacity building in this particular skill set.
Please, don't ignore this book for a more popular title that has nothing to do with the sector. Every tool you need is here.