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Handbook of Online and Social Hardcover – 8 Sep 2010

4.6 out of 5 stars 9 customer reviews

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Product details

  • Hardcover: 466 pages
  • Publisher: John Wiley & Sons; 1 edition (8 Sept. 2010)
  • Language: English
  • ISBN-10: 0470710403
  • ISBN-13: 978-0470710401
  • Product Dimensions: 17.7 x 3.4 x 25.1 cm
  • Average Customer Review: 4.6 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: 545,692 in Books (See Top 100 in Books)
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Review

contains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference . ( MrWeb.com, September 2010 ). ... a fantastic book that answers just about every question you could possibly have regarding any type of internet–based research . (Resoner.nu, October 2010).

About the Author

Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market research tool–box.



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