FREE Delivery in the UK.
Usually dispatched within 1 to 3 months.
Why wait? Try the digital version instead and read now on any device.
Dispatched from and sold by Amazon. Gift-wrap available.
+ £0.00 delivery
Used: Very Good | Details
Sold by Hinoyama#EU
Condition: Used: Very Good
Comment: Dispatch from Japan and sent within 2 and 4 weeks ¤ Neat packing and books well protected ¤ Response within 24 hours.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Handbook of International Advertising Research (Handbooks in Communication and Media) Hardcover – 21 Mar 2014

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£86.00 £62.03
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Special offers and product promotions

  • Buy this product and stream 90 days of Amazon Music Unlimited for free. E-mail after purchase. Conditions apply. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
    Windows Phone

To get the free app, enter your mobile phone number.


Product details

  • Hardcover: 656 pages
  • Publisher: Wiley-Blackwell (21 Mar. 2014)
  • Language: English
  • ISBN-10: 1444332376
  • ISBN-13: 978-1444332377
  • Product Dimensions: 17.8 x 3.8 x 24.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 3,301,001 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


"The Handbook of International Advertising Research, ably edited by Hong Cheng of Virginia Commonwealth University, is a welcome addition to Wiley Blackwell's series, Handbooks in Communication and Media." (Journalism and Mass Communication Quarterly, 1 February 2015)

From the Back Cover

As a driving force of globalization, international advertising is ubiquitous in many parts of the world today. Its practice and impact undoubtedly warrants more scholarly investigations. This timely and much-needed handbook addresses a gap between the rapid growth in the output of scholarly research on international advertising and the pressing need for further high-quality research.

In this handbook, international advertising is defined as a communication process, a business practice, and/or a social force that disseminates commercial or, sometimes, noncommercial messages to target audiences in one or more foreign countries. The book successfully offers:

- A summary of existing knowledge in international advertising, including theories tested or being formulated, and methodologies used or under development.
- A report of major findings on a variety of topics in international advertising research.
- Directions and recommendations for future research on international advertising.

With its broad scope and unique focus, this handbook will undoubtedly become an indispensible guide for students and academics interested in systematic and in-depth reviews and critiques of the existing research on international advertising.

See all Product description

No customer reviews

Review this product

Share your thoughts with other customers