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Gut Feelings: Short Cuts to Better Decision Making Paperback – 28 Aug 2008

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Gerd Gigerenzer (Author)
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Gerd Gigerenzer (Author)
3.9 out of 5 stars 16 customer reviews
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  • Gut Feelings: Short Cuts to Better Decision Making
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  • Risk Savvy: How To Make Good Decisions
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Product details

  • Paperback: 288 pages
  • Publisher: Penguin (28 Aug. 2008)
  • Language: English
  • ISBN-10: 0141015918
  • ISBN-13: 978-0141015910
  • Product Dimensions: 12.9 x 1.7 x 19.8 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 132,056 in Books (See Top 100 in Books)

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Product Description

Review

Fascinating and provocative … Gut Feelings may well be the recipe for a simpler, less stressful life (Sunday Times)

Gigerenzer's writing is catchily optimistic and slyly funny … devillish (Steven Poole Guardian)

About the Author

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.

Customer Reviews

Top Customer Reviews

3.0 out of 5 starsInteresting but ultimately disappointing
By M. Kelly on 13 Mar. 2010
Format: Paperback
I bought this on the recommendation of a reviewer of "Blink", but I'm disappointed to say that it suffers from similar flaws. Early in the first chapter, Gigerenzer appears to frame the question that the book will try to answer: "...the real question is not *if* but *when* can we trust our guts?" However, no clear answer to this question is then proffered. The research and anecdotes which follow are interesting in themselves (to a point), but the book would benefit from Gigerenzer commencing each example with a clear statement of the proposition(s) that he seeks to draw from it (and how those propositions contribute to answering the core question).

The later chapters are weaker, with Gigerenzer introducing a number of topics with no clear thread running through them (yes it's very interesting that the Berlin Wall fell due to a rumour that it had already fallen, but what does that have to do with the rest of the book?). He also drops the odd clanger e.g. "Your brother shares half of your genes...". The correct answer is between c.99% and 100% and, even if you ignore the commonality of genes in unrelated humans and focus on direct chromosomal inheritance, the answer is between 0% and 100% (depending principally on the lottery of meiosis). To draw the conclusion that "...from your genes' point of view, the lives of two brothers are as good as yours, but those of three are better" is therefore questionable at best.

Some obvious questions arising from the research go unanswered. For example, Magistrates' decision making: why is it not the case that there exist high correlation rates with decisions of prosecutors/police because there are strong underlying reasons for the prior decision(s) (or indeed one good reason, which Gigerenzer tells us is often enough).Read more ›
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5.0 out of 5 starsHow Humans Make Decisions
By Mr. Stephen Rothwell on 2 Jun. 2009
Format: Paperback
It seems trite to say that this book is thought provoking but it is. On one level it helps you explore how in some circumstances you can make better, quicker decisions. At a deeper level it makes you call into question just who you thought you were. When asked, we expound at length about how we consider every possible angle and detail before carefully weighing it all up to arrive at the perfect decision. In reality it appears we often actually bypass the rationalising intellect - I suspect if we stop and experience this we come to realise we probably always knew this was how we actually did it. The conscious thinking part often comes after the fact, to justify to ourselves and others what we do instinctively.
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2.0 out of 5 starsAmbiguous title - check before buying
By Minerva on 3 Mar. 2010
Format: Paperback
This is a well written and researched book and will appeal to a lot of people but if, like me, you were steered towards it because of interest in 'intuitive' practices in the corporate world look elsewhere.

The work is not about utilising real intuition in decision making but in identifying the range of subconscious and non-verbal cues which account for impressions that are sometimes mistaken for intuition. Usually only to a rationalist without sufficient right brain development (and no experience of intuition) does that mean one and the same.

If you are interested in non-intuitive, quick decision making or do not believe in intuition then you will find that it is a well expressed, coherent and enjoyable book. However the title is misleading, had I followed my true gut feelings I would have left this one alone.
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5.0 out of 5 starsUsing Intuition to Making a Complex World Simple
By Andrew Dalby VINE VOICE on 6 Dec. 2009
Format: Paperback
Gigerenzer has written a book based on his startling experimental results that should change the way that all of us think and how all of us make decisions. He calls for a return to using our intuitive sides and demonstrates how this is much more efficient than the current trend to excessive rationalisation.

He uses some rules that I use myself to make decisions, when I know that my unconscious mind already knows what I want to do but he makes the reasons why these methods work concrete and shows that they are based on our evolution. Perhaps the most shocking result for my colleagues are that Bayesian reasoning - the ultimate rational sledge-hammer can be out-performed or at least equaled by these intuitive rules.

The sections on medical decision are very controversial and I am sure there are those who would argue strongly against them particularly his views on screening but overall it is an excellent and readable account of the field that would be useful to anyone involved in decision making or marketing in any business.
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3.0 out of 5 starstwo aspects
By willow on 24 May 2013
Format: Paperback Verified Purchase
Very good on its critical side, bringing out the shortcomings of received wisdoms.The points are made clearly, with striking and memorable examples to illustrate them.
Much less satisfactory in its rather clumsy attempts at theorizing. What is presented as "theory" is vague and rather vacuous, with some evident misformulations due to an apparent contempt for fine logical distinctions.
willow
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5.0 out of 5 starsBeyond rationality/irrationality
By chriswi on 1 Aug. 2011
Format: Paperback
Gerd is a genius, and makes clear how we all use rules of thumb (heuristics) to get through life. In fact, they often work better than a carefully thought out 'rational' approach. Brilliant.
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5.0 out of 5 starsGut Feelings
By R. SLATER on 12 Mar. 2010
Format: Paperback Verified Purchase
One of my best reads of 2009. This is the science behind the more journalistic 'Blink'. Short and well written without dumbing down and shows why 'instrumentalism' is a dead end.
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Most Recent Customer Reviews

4.0 out of 5 starsFour Stars

Thought provoking

Published 4 months ago by Edward Gillam
4.0 out of 5 starsFour Stars

As expected

Published 5 months ago by Alice Elizabeth Louise Briggs
3.0 out of 5 starsGood condition - Not happy with the book subject and ...

Fast delivery. Good condition - Not happy with the book subject and style -

Published 20 months ago by Liz C
3.0 out of 5 starsProbably rather too long but I am glad to have read the reassurance...

An interesting read as to why gut feelings do work and includes interesting examples. Probably rather too long but I am glad to have read the reassurance that Gut Feelings have a... Read more

Published on 21 Aug. 2014 by Ian Balmain
5.0 out of 5 starsFive Stars

NO PROBLEMS

Published on 12 Aug. 2014 by MANUEL GLEZ CHAVEZ FUND INV.TRAT.ESQUIZOFRE
1.0 out of 5 starsGut Feelings: Short Cuts to Better Decision Making

I was looking for guidance in intuitive thinking in the spiritual sense, and it was far too technical for me.

Published on 18 May 2014 by Wynne
5.0 out of 5 starsEye opener1

A stunning and deeply emotive read. Which makes me compelled to take a second look at things now and not to take what I read in the papers, watch on TV etc, at face value. Read more

Published on 25 Dec. 2012 by Gordy
5.0 out of 5 starsInteresting insights

This is a straightforward read for a lay person, but it comes with an impeccable academic pedigree. Herr Gigerenzer makes his points convincingly and succinctly in this thought... Read more

Published on 4 Oct. 2011 by Amazon Customer

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