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A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field Paperback – 3 Feb 2011
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"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." (www.innovationtools.com 2011-03-16)
"Paul Sloane has done an excellent editing job. The twenty five chapters are each authored by different figures from the OI world. These include consultants, senior figures from industry and academics. A good number of them are prolific contributors to the innovation blogosphere. Their knowledge and experience covers OI in a broad range of industries and sectors." (Anatello e-newsletter 2011-03-22)
"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." (Innovation Weblog 2011-04-01)
Explains the two hottest concepts in strategy and management today
High profile corporate case studies and chapters from Nokia, Proctor & Gamble, Threadless, Reckitt Benckiser and BMW
A practical book, full of tips and examples from the some of the leading thinkers in the field
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This means that the quality & value of the chapters varies a lot.
Open Innovation has been around and in use since at least the 1970s, but it only got a name when Henry Chesbrough observed it in some companies and, as an academic, wrote about it and coiined the name Open Innovation around 2003. Chesborough never uses plain simple English where he can use two or three opaque or obsure words ("Imperative", "paradign", "archiitecture of revenues" and so on). Some of this has rubbed off on some of the authors, but others are doen to earth.
For those of us who have been doing OI for many years, it is easy to spot the authors who are doing it and and the ones who are talking about it.
If you are a tyro (you see, Chesborough - anyone can do it - it meams beginner in learning something) and want to find out about OI then this is not a bad book and a better purchase than Open Innovation by Chesborough who uses 200 pages to say waht could be said in 50.
Most of the book is all about why OI is a jolly good idea, rather than the practical "how".
ff you actually deploy OI or crowd sourcing or want to, the this book is overall not much help.The main exception to this is Chapter 15 by Klaus-Peter Spinnel that gives excellent advice on how to alter thinking and map out problems in such a way that OI is a possible solution. His "Roadblocks to thinking" are superb. For example, the roadblock that "it's pleasant to figure it out for yourself" is a roadblock to remove.
Unfortunately the book is strong on why it is a good idea and what it is all about, but most chapters are of litte practical use if you want to apply OI or Crowd Sourcing to improve your business.
It is worth buying, but be selective about which of the 25 chapters is worth digesting.
The guide has a great amount of case studies and analysis of their methods regarding their success and failures regarding open innovation. These includes benefits, risks and the approach people must take in order to ensure that risks are minimised, and relationships between collaborators remain strong. An interesting chapter covers the "soft skills" you should look for in people, that ideal for holding a position on the Open Innovation team.
The book however, remains as a guide that does not explore any further than the most proven examples of open innovation. This essentially results in a large amount of case studies where companies "play it safe" by only applying a fraction of what open innovation has to offer. However, this is not to say that the case studies do not include newly established ones that revolve around these methods, but they are few.
As an introductory guide to Open Innovation, and what it can offer to organisations wanting to establish better relationships, this is a clear and definitive guide. But for those already knowledgeable in the "Open culture", this book has little to offer on the latter chapters
Mr. Sloane did a terrific job, gathering all this useful information, and inspirational insights for people just interested in the subjects, for future entrepreneurs and innovators, for open Innovators and problem solving believers.
This book changed my ways of thinking business in the future, and motivated me to write a whole dissertation on how crowdsourcing is contribution to business innovation practises.
What I like book represents a powerful synthesis of that work in the form of a new paradigm for managing open innovation research and bringing new technologies to market by articulating concepts and ideas and how they connect to each other, weaving several disparate areas of work creatively, corporate venturing, spinoffs, licensing and intellectual property into a single open innovation framework, useful for the forwarded minded.
I highly recommend this book to all 'innovationists' who are seeking some pathways and possible answers to the profound questions of the role of knowledge management and the wisdom of the crowd.
It is a mash up of different authors and writing styles which can be hard to follow at times. If there is another edition I'd recommend a good edit and a glossary to explain some of the jargon.
Practical guide and must read if you are considering this sort of innovation.