• RRP: £13.85
  • You Save: £0.19 (1%)
FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Guerrilla Marketing Excel... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Get this book fast, expedited shipping available. We guarantee the following - No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Very little wear and tear.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Guerrilla Marketing Excellence Paperback – 24 Jun 1993

4.7 out of 5 stars 3 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£13.66
£7.60 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£13.66 FREE Delivery in the UK. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special Offers and Product Promotions

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Paperback: 288 pages
  • Publisher: Houghton Mifflin (Trade); Reprinted edition edition (24 Jun. 1993)
  • Language: English
  • ISBN-10: 0395608449
  • ISBN-13: 978-0395608449
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,162,427 in Books (See Top 100 in Books)

Product Description

From the Back Cover

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Customer Reviews

4.7 out of 5 stars
5 star
2
4 star
1
3 star
0
2 star
0
1 star
0
See all 3 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Typically, many of them are run from homes or small offices on a small budget with little or no previous entrepreneurial experience. Guerrilla Marketing Excellence was written by Jay Conrad Levinson to offer much needed marketing assistance to many small businesses like these.
Sub-titled The Fifty Golden Rules For Small-Business Success, Levinson offers small business operators insightful ideas that will make a difference. Consider his advice to operate honestly and above reproach, producing and maintaining customer satisfaction, building good customer rapport, establishing customer follow-up, using the right marketing words and avoiding the wrong ones, letting professionals produce you marketing materials for you, building alliances with other companies, offering free incentive gifts, and keeping up on what the competition is doing!
Like other books in the Guerrilla series, Levinson encourages his readers to act aggressively when it comes to marketing opportunities. He advocates adherence to his "Golden Rules" and encourages them to be on the lookout for opportunities that may pass their way. He cites throughout the book some examples of real people and companies who succeeded with their marketing strategies and why they did, as well as pointing out those who failed and why. Readers may be in for a few surprises!
Although this book has been around since 1993 it still packs plenty of top-notch advice that will stand the test of time and can be used in any business setting, including online use. Consider where your business is at now and ask yourself if you need help.
Read more ›
Comment 22 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Home business is all about occupying a niche position, we liked this book because it offers people an affordable way to create their own identity. Very good, can be adapted to all types of Home business, entrepreneurship, and network marketing too. All good stuff.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I enjoyed reading this book. It seems to be aimed at the small business owner who is not a marketing specialist, but realizes he needs to know enough to get an edge. It covers a pretty broad area including PR, advertising, image and brand building and has some pretty innovative ideas about how to get maximum impact for minimum outlay.
One theme of the book is that you should try and make every communication you ever send work for you. Don't just advertise on billboards, advertise on your invoices as well. This stuff is probably really obvious to a marketing specialist, but his insights opened my eyes more than once.
He has things to say about everything from company name and the colour of your logo, to the hours you choose to open. I heartily recommend it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.1 out of 5 stars 27 reviews
24 of 25 people found the following review helpful
5.0 out of 5 stars This book should get 10 stars 30 Nov. 2005
By Dottie Randazzo - Published on Amazon.com
Format: Paperback
When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.
9 of 10 people found the following review helpful
5.0 out of 5 stars Common sense is really not so common! 5 Sept. 2005
By Veronica Belshaw - Published on Amazon.com
Format: Paperback
I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica
9 of 10 people found the following review helpful
5.0 out of 5 stars GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN 23 Dec. 2000
By A Customer - Published on Amazon.com
Format: Paperback
As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!
15 of 19 people found the following review helpful
5.0 out of 5 stars Insightful Ideas That Will Make A Difference! 29 Mar. 1999
By A Customer - Published on Amazon.com
Format: Paperback
Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Typically, many of them are run from homes or small offices on a small budget with little or no previous entrepreneurial experience. Guerrilla Marketing Excellence was written by Jay Conrad Levinson to offer much needed marketing assistance to many small businesses like these.
Sub-titled The Fifty Golden Rules For Small-Business Success, Levinson offers small business operators insightful ideas that will make a difference. Consider his advice to operate honestly and above reproach, producing and maintaining customer satisfaction, building good customer rapport, establishing customer follow-up, using the right marketing words and avoiding the wrong ones, letting professionals produce you marketing materials for you, building alliances with other companies, offering free incentive gifts, and keeping up on what the competition is doing!
Like other books in the Guerrilla series, Levinson encourages his readers to act aggressively when it comes to marketing opportunities. He advocates adherence to his "Golden Rules" and encourages them to be on the lookout for opportunities that may pass their way. He cites throughout the book some examples of real people and companies who succeeded with their marketing strategies and why they did, as well as pointing out those who failed and why. Readers may be in for a few surprises!
Although this book has been around since 1993 it still packs plenty of top-notch advice that will stand the test of time and can be used in any business setting, including online use. Consider where your business is at now and ask yourself if you need help. If the answer is "yes" then seriously consider picking up a copy of this book. It offers a lot of thoughtful well-researched insight for the modest cost involved. It is also very easy for anyone to read and digest. Highly recommended!
4 of 4 people found the following review helpful
1.0 out of 5 stars Completely outdated 18 Sept. 2007
By R. Stanton - Published on Amazon.com
Format: Paperback
When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.
Were these reviews helpful? Let us know


Feedback