Guerrilla Advertising: Unconventional Brand Communication Paperback – 16 Jun. 2006
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- ISBN-10 : 1856694704
- Paperback : 192 pages
- ISBN-13 : 978-1856694704
- Product Dimensions : 23.37 x 2.03 x 30.23 cm
- Publisher : Laurence King Publishing; 01 Edition (16 Jun. 2006)
- Language: : English
- Best Sellers Rank: 697,561 in Books (See Top 100 in Books)
- Customer reviews:
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This is where Guerrilla Marketing succeeds. It's modern, insightful and inspirational. There's a short and insightful foreward, and a straight-to-the-point introduction - both succinctly explaining the state of modern 'advertising' and how those in communication/advertising/marketing need to adapt or die. The book then presents scores of international 'guerrilla' marketing campaigns. (For guerrilla, read non-traditional). There's more than 70 in this book, covering all kinds of products and industries from all over the world. Some campaigns have been produced on huge budgets, but it's nice to see more cost-effective campaigns too.
The high quality paper make the reproductions come to life and are accompanied by a couple of paragraphs of text. Nothing detailed or academic - just a short précis of the work.
The book is as relevant today as it was when it was first published, though you should also look at Guerrilla Advertising 2: More Unconventional Brand Communications
Highly recommended for anyone in a marketing discipline. You'll be inspired and amazed at the campaigns.
For example, to celebrate the launch of Spiderman an advertising campaign was produced by putting inside the Men's Toilets a cubicle near the ceiling. Who of course to use that cubicle? Well Spiderman of course.
Examples such as this gives an insight into how simple and in-depth advertisers think in today's world. Information from companies are also included with the images explaining how and why these ideas were used.