Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing (Guerrilla Marketing) Paperback – 1 Sep 2008
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About the Author
JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.
MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
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Top Customer Reviews
So what's the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today's entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.
Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them.
Unfortunately Internet books become quickly obsolete as both technologies and best practices change. You can find better for 2015 and beyond.
However, if you see a second hand copy going extremely cheap, it is worth flicking through.
You've read this review - and maybe even clicked the link to my profile and on to my Blog and you may have even bought my product - so it must have worked!
Only criticism I'd have is he seems to be marketing marketing or very simple products with broad appeal. I am trying to market a quite complicated product (Fusion Accounts: online accounting - anytime, anywhere) to a specific market.
Getting 3 million hits on my website does not help me if none of them are interested in improving their business efficiency.
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