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The Growth Map: Economic Opportunity in the BRICs and Beyond Hardcover – 1 Dec. 2011

4.2 4.2 out of 5 stars 53 ratings

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Ten years ago, Jim O'Neill made a startling prediction: the G-7 countries including the US, the UK and Japan would no longer be the world's economic powerhouses. With globalization, a new era would emerge in which the emerging forces of Brazil, Russia, India and China - populous, increasingly urbanized and overflowing with raw materials and ambition - would overtake the largest Western economies.

The BRICs were born.

No other economic idea has defined the 21st Century more powerfully or more accurately. In the past decade all four BRIC nations have experienced significant growth and are now among the top ten economies in the world. Jim O'Neill's single prediction has spurred economic and social change, created new political structures and challenged the thinking of business leaders, governments, and decision makers.

But what does the future hold? Can the BRICs sustain their exceptional levels of growth? Which other nations will drive economic power further south and east?

In this landmark book Jim O'Neill, chairman of Goldman Sachs Asset Management, shares his insights on how and why he developed one of the most compelling economic concepts of our time. He sets out the 'Next 11' concept for the set of fast-growing countries that could have a BRIC-like impact on the world (Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey and Vietnam). And he redefines those that offer the strongest potential for transformation as Growth Markets.

The world needs growth. The world needs The Growth Map.

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Review

There is no better guide to the new map of the economic world than Jim O'Neill. This sharp, shrewd book tells the big story of our time: the fundamental shift of economic power from the West to the Rest (Niall Ferguson, author of The Ascent of Money and Civilisation)

Jim O'Neill has redefined how investors and Western business leaders see the world. This book tells the unlikely story of how O'Neill developed this path-breaking idea... lively, powerful and highly accessible (Gillian Tett
Financial Times)

Jim O'Neill challenges the lazy consensus and persuades us that the great swing to the East should be welcomed rather than resented by an anxious West. This is a book we all needed (Sir Martin Sorrell, CEO, WPP)

In four letters, Jim O'Neill identified one of the most consequential themes of the twenty-first century. Jim has changed how the world thinks about economic growth - and how the BRICs think about themselves (Lloyd Blankfein, chairman and CEO, Goldman Sachs)

Jim O'Neill is Goldman Sachs' rock star (
Business Week)

About the Author

Jim O'Neill is Chairman of Goldman Sachs Asset Management. He joined Goldman Sachs in 1995, rising to chief economist, and in 2001 he led the team that conducted the original BRIC analysis. He is chairman of the charity SHINE, and a member of the boards of the UK Royal Economic Society, Itinera and Bruegel. He has a lifelong passion for Manchester United FC, and has served as a non-executive director of the club's board.

Product details

  • Publisher ‏ : ‎ Portfolio Penguin; Reprint edition (1 Dec. 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0670921262
  • ISBN-13 ‏ : ‎ 978-0670921263
  • Dimensions ‏ : ‎ 16.2 x 2.7 x 24 cm
  • Customer reviews:
    4.2 4.2 out of 5 stars 53 ratings

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Customer reviews

4.2 out of 5 stars
53 global ratings

Top reviews from United Kingdom

Reviewed in the United Kingdom on 6 February 2018
Really good , very easy to understand and uses many simple examples
Reviewed in the United Kingdom on 15 March 2012
Easy to read, understandable without being an economist. If found it compelling. If you have an interest in figuring out were the opportunities of the 21 st century lie, read it. It is a very optimistic book.
One person found this helpful
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Reviewed in the United Kingdom on 18 September 2014
Good in depth analysis of each individual BRIC country and of the BRICS as a whole. Very useful for a wider understanding of Economic policies within the 'developing' world
Reviewed in the United Kingdom on 1 August 2014
good price very pleased
Reviewed in the United Kingdom on 6 January 2012
This book is a must read for everyone in international business. It makes one think beyond the current downcast headlines and see that there remains huge opportunity for businesses globally - it's about identifying where opportunity is and it's likely to be in markets that are less familiar.
Also for the politicians - food for thought as to how the world could operate and cooperate better for the benefit of all.
Thought provoking.
5 people found this helpful
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Reviewed in the United Kingdom on 21 March 2012
This is an immensely enjoyable read, merging Goldman Sachs' economic analysis, Jim O'Neill's many BRIC anecdotes and insightful geopolitical comment. A very easy read, great for anyone travelling to one of the BRICs or other emerging economies. It would have benefitted, however, from more careful editing in places as the text is, at times, at odds with the charts.
2 people found this helpful
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Reviewed in the United Kingdom on 12 September 2013
I did not take to this book. The analysis of countries prospects is defined by a scoring on various metrics which Goldman Sachs has come up with ( education, rule of law, demographic growth etc... ). You then wind up up the machine and watch it go. Just extrapolate over decades and you have your answer of which countries will do well. That seems to be about it. Anyone who likes history knows that the history of humanity is one big unforcastable mess with some pretty serious reverses. A lot of unpleasant, angry, emotional people always seem to pop up to mess up the story. It never runs smoothly on the railway tracks which this book predicts. So I was very disappointed by this book. A lot of the books out there on the economy and fantastically depressing. I thought this might be a counterweight. It isn't. Best avoided.
One person found this helpful
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Top reviews from other countries

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Susy
5.0 out of 5 stars Antes de tiempo
Reviewed in Mexico on 6 March 2020
Llegó antes de tiempo muchas gracias!
3.0 out of 5 stars Good to acquaint yourself with the BRIC story
Reviewed in Australia on 17 July 2017
Quite a good read for broad themes. Not very technical, however, if that is more what you are looking for....
sherin p l
3.0 out of 5 stars Good analysis. But a lot of repetition
Reviewed in India on 17 June 2015
Good analysis. But a lot of repetition. The economy of south Africa is nt touched. Pertains only to the first four BRIC
One person found this helpful
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Hari K. Thakur
4.0 out of 5 stars O'Neill makes the subject eminently readable with his breezy style, with enough supportable data to give substance to his views.
Reviewed in Canada on 15 March 2013
O'Neill short book is very readable, with sufficient data to support his basic thesis of opportunities in markets. We need to recognize, however, that he has a clear bias, not against the developed countries, but in favour of the emerging countries. There is sufficient background information for the reader to form his/her judgment.

Hari Thakur, Montreal
Vitor VMS
5.0 out of 5 stars Keeping up with Global Economy
Reviewed in the United States on 21 June 2012
The book is well written (easy and dynamic) and tells in details the history of BRICs - since Goldman Sachs/Jim O'Neill study in 2001 until its review in 2011. It also explains the methodology used to preview the growth of emerging markets, and at the same time it explains some concepts and principles of international economy. Jim O'Neill also offers an analysis for Global Economy Management and the New World Order, emphasizing the importance of G-20. The author leaves it clear that the group of BRICs should now be classified as GROWTH markets and there are a new group of eleven countries which promises contribute in global economy in the upcoming years....Strongly recommended to keep up with the dynamic of Global Economy.