Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Paperback – 2 Oct 2014
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Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of.(Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek')
Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentiallySee all Product description
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Top customer reviews
As someone tasked with marketing other peoples products and services, this is not an option for me, so in turn, I don't think the book was best suited for me.
Ryan is a convert to Growth Hacking and explains how it challenges conventional marketing. He briefly introduces the concept and then breaks it down into its component stages.
Again, if you haven't read any of the books in the Lean Startup movement (search for Lean Startup and dig around the tons of resources now online) you might appreciate this chatty and light read.
Unfortunately for me, I wanted a few more tricks, tips and ideas. I wanted more of a 'How To' guide than a 'this is what Growth Hacking means' ebook.
I admit, Ryan doesn't claim that this book is an instruction guide.
Nevertheless, his examples are very obvious and known to many in the marketing/digital marketing world e.g. how Hotmail gained traction by encouraging Word of Mouth.
In conclusion, I'd give this book 3.5 stars if I could.
Buy it if you need the intro level stuff. It will get you on your way. But, even though it's a cheap and quick read, don't expect a huge amount of value in return.
It's apparently possible for any business to adopt growth hacker tactics: However all the examples were of B2C online traders, mainly of digital products, and even then no real insight. I feel like I've read a book that could have been a 3 minute conversation or a 4 page presentation.
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