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Grown Up Digital: How the Net Generation is Changing Your World Hardcover – 16 Dec 2009

3.3 out of 5 stars 72 customer reviews

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Product details

  • Hardcover: 384 pages
  • Publisher: McGraw-Hill Education (16 Dec. 2009)
  • Language: English
  • ISBN-10: 0071508635
  • ISBN-13: 978-0071508636
  • Product Dimensions: 15.7 x 2.8 x 23.6 cm
  • Average Customer Review: 3.3 out of 5 stars 72 customer reviews
  • Amazon Bestsellers Rank: 564,765 in Books (See Top 100 in Books)
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Review

A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours. -- Financial Times, December 11, 2008

An insightful, data-rich analysis with broad implications for managers, marketers, and politicians. -- BusinessWeek, December 8, 2008

Challenging times call for new approaches... As Tapscott says, "Understand the Net generation, and you will understand the future". -- The Independent, March 3, 2009

Explains why the net generation, who grew up playing video games... have actually been improved by the experience.
-- Economist, December 5, 2008

Review

A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours.

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