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Grow the Core: How to Focus on your Core Business for Brand Success Hardcover – 18 Jan. 2013

4.6 out of 5 stars 48 ratings

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Frequently bought together

  • Grow the Core: How to Focus on your Core Business for Brand Success
  • +
  • The Brandgym: A Practical Workout for Growing Brands in a Digital Age
  • +
  • Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
Total price: £56.33
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Review

"Includes useful tips, including how to strengthen a core brand with a limited communication budget."--Supply Business, January 2013

From the Inside Flap

Grow the Core shows you how to grow by selling more of the stuff that made you famous and profitable, rather than relying only on stretching your brand into new markets. It provides powerful tools, techniques and tips on how to apply them to your business today.

The comprehensive programme covers four crucial key aspects of growing the core:

  • Why Grow the Core?: clearly defining the core of your brand, and making the case inside the business to focus talent and money on core growth, not just stretching into new markets
  • Grow the Core principles: being distinctive through “fresh consistency”, driving distribution and premiumising your brand
  • Grow the Core workouts: six practical workouts covering product, design, communication, distribution, packaging and core range extension
  • A workplan to Grow the Core: getting started on implementing the principles and workouts in your own business

Customer reviews

4.6 out of 5 stars
4.6 out of 5
48 customer ratings
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Reviewed in the United Kingdom on 27 February 2013
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Reviewed in the United Kingdom on 26 April 2013
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Reviewed in the United Kingdom on 27 March 2018
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Reviewed in the United Kingdom on 3 September 2014
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Reviewed in the United Kingdom on 13 February 2013
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Reviewed in the United Kingdom on 13 November 2013
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Doug
4.0 out of 5 stars Nice Look at Branding Fundamentals
Reviewed in the United States on 27 December 2013
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J. H. Donovan
4.0 out of 5 stars Four Stars
Reviewed in the United States on 29 August 2015
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Diego Kerner
5.0 out of 5 stars A critical aspect to grow brands & businesses, full of cases, clear and to the point
Reviewed in the United States on 24 June 2013
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Paul Dervan
5.0 out of 5 stars Good mix of theory, examples and instruction
Reviewed in the United States on 19 March 2013
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5.0 out of 5 stars AHA!
Reviewed in the United States on 26 September 2013
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E. Kennen
4.0 out of 5 stars Interesting Marketing Book
Reviewed in the United States on 11 October 2013
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HeatherHH
3.0 out of 5 stars Very focused on large company selling their own branded physical products
Reviewed in the United States on 27 May 2013
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The Lunar Staff
5.0 out of 5 stars A Road-map To Get Back On Track
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Joel Avrunin
5.0 out of 5 stars Practical guide to building, maintaining, and extending brand identity in a competitive marketplace
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Christina Paul
4.0 out of 5 stars Geared toward larger businesses
Reviewed in the United States on 12 August 2013
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L. Perry
5.0 out of 5 stars Functional, Usable, Practical
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Carol T.
4.0 out of 5 stars Interesting textbooklike marketing course
Reviewed in the United States on 4 October 2013
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Joe Waynick
4.0 out of 5 stars Great, Pratical Advice That Any Business Owner Can Use
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Taylor Ellwood
5.0 out of 5 stars Recognizing the core values that make you great
Reviewed in the United States on 25 October 2013
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Antigone Walsh
4.0 out of 5 stars Focus
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