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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Paperback – 24 May 2011

4.0 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 352 pages
  • Publisher: Harvard Business Review Press; Revised Edition edition (24 May 2011)
  • Language: English
  • ISBN-10: 1422161986
  • ISBN-13: 978-1422161982
  • Product Dimensions: 14 x 2.5 x 21 cm
  • Average Customer Review: 4.0 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 627,862 in Books (See Top 100 in Books)
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Review

“If you haven’t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it.” - Business 2 Community

About the Author

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.


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on 20 June 2013
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on 18 December 2012
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on 16 November 2011
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on 11 February 2013
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on 19 January 2014
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