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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ... Value, and Build a Competitive Advantage Hardcover – 31 Oct 2006

4.6 out of 5 stars 8 customer reviews

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Product details

  • Hardcover: 382 pages
  • Publisher: Yale University Press (31 Oct. 2006)
  • Language: English
  • ISBN-10: 0300119976
  • ISBN-13: 978-0300119978
  • Product Dimensions: 15.6 x 3.2 x 23.5 cm
  • Average Customer Review: 4.6 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 1,262,001 in Books (See Top 100 in Books)
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Review

"Green to Gold is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture."Tensie Whelan, Executive Director, Rainforest Alliance -- Tensie Whelan

"Green to Gold is a must read for anyone interested in investing in the vast emerging environmental markets."Mark McGough, President and CEO, Pentadyne Power Corporation -- Mark McGough

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."-Michael E. Porter, Professor, Harvard Business School -- Michael E. Porter

"The future of our country and our children''s world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and "Green to Gold" blazes a trail for businesses of all kinds to follow."--Michael Morris, CEO, American Electric Power
--Michael Morris

""Green to Gold" is a must-read for the twenty-first century CEO.Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture." Tensie Whelan, Executive Director, Rainforest Alliance

--Tensie Whelan"

""Green to Gold" is a must read for anyone interested in investing in the vast emerging environmental markets." Mark McGough, President and CEO, Pentadyne Power Corporation
--Mark McGough"

""Green to Gold" provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different." Michael E. Porter, Professor, Harvard Business School
--Michael E. Porter"

"The future of our country and our children's world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow."--Michael Morris, CEO, American Electric Power
--Michael Morris

"Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures."--Bertrand Collomb, Chairman, Lafarge

--Bertrand Collomb

"Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical 'how-to' suggestions that will help bankers, analysts, fund managers, and investors stay on top of the 'green wave.'"--Larry Linden, Advisory Director, Goldman Sachs
--Larry Linden

"Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends."--William K. Reilly, Founding Partner, Aqua International Partners and former Administrator, US Environmental Protection Agency
--William K. Reilly

"Green to Gold is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture."--Tensie Whelan, Executive Director, Rainforest Alliance

--Tensie Whelan

"No executive can afford to ignore the green wave sweeping the business world. Esty and Winston show how to make sustainability a core element of strategy--and profit from it."--Chad Holliday, CEO, DuPont
--Chad Holliday

"Green to Gold is a must read for anyone interested in investing in the vast emerging environmental markets."--Mark McGough, President and CEO, Pentadyne Power Corporation
--Mark McGough

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."--Michael E. Porter, Professor, Harvard Business School
--Michael E. Porter

Review

`... [a] must read.'

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