Buy Used
£7.37
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Expedited shipping available on this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Great Brand Stories Arsenal: Winning together -The story of the Arsenal brand Paperback – 1 Apr 2006

5.0 out of 5 stars 3 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£102.98 £7.37

Man Booker International Prize 2017
A Horse Walks Into a Bar has won the Man Booker International Prize 2017. Learn more
click to open popover

Special offers and product promotions

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 192 pages
  • Publisher: Cyan Books (1 April 2006)
  • Language: English
  • ISBN-10: 1904879608
  • ISBN-13: 978-1904879602
  • Product Dimensions: 13.1 x 1 x 19.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 795,805 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Synopsis

This book offers a highly original view on how Arsenal moved into the elite of world football's financial powerhouses. Football is big business, and it's full of brands that are getting bigger day by day. The real brands, the ones that people of all ages, sexes and backgrounds give their deepest loyalty to, are the clubs. One of the longest established but now fastest-rising of these brands is the Arsenal. Achieving footballing success in recent years, building a world-class team, on the brink of moving to a state-of-the-art stadium - Arsenal seems to be doing most things right. By exploring the development of Arsenal as a brand, this book provides an original insight into one of the world's leading clubs and why so many people are passionate about it. As lifetime supporters and watchers, as well as having expertise in branding, the authors argue that the strength of the Arsenal brand is built on historic foundations that have not been shifted by changed times. The book includes interviews with Arsenal captains - Frank McClintock, Pat Rice, Tony Adams - specially conducted for the book.

Customer Reviews

5.0 out of 5 stars
5 star
3
4 star
0
3 star
0
2 star
0
1 star
0
See all 3 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
A great story
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
John and Matt Simmons have crafted a great tribute to a club that they clearly love. But it is in no way inaccessible to those who aren't Arsenal fans. There is much here that will be useful to those who work with brands: reminders of the power of stories, behaviour and people in building relationships. And there are some great insights into the business strategies that football clubs must adopt if they are to move to a more secure and stable future. The book is lovingly designed as well: some of the photos burst with vitality, and the one of Frank McLintock jumping over chairs is worth the price of admission alone.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I'm no Arsenal supporter - certainly not - but this is a really good read for anyone interested in football. Just as you didn't need to support Arsenal to enjoy Nick Hornby. It will tell you a lot about football and business and the fan's role in all this - and make you think about your own team too
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse