The Graphic Designer's Guide to Pricing, Estimating and Budgeting Paperback – 23 Aug 2001
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Top customer reviews
the author is actually quite funny in places, giving examples of situations she has been in with various clients over the years while she has been in business. she slips these stories into topics such as billing clients, breaking ties with clients, networking etc - topics that would normally be dull she brings to life from the designers point of view.
she also includes a section on paperwork, lots of hints and tips - time sheets, making a legal document out of an estimate etc, all the templates are here to get your design agency started. the legal stuff is fairly basic, and covers what you would expect from a client - there were only a few points that you would likely remove for use in the UK, but then i'm no legal eagle.
do not let the fact that this is an american book put you off. the content/issues covered are the same the world over, and the types of money she uses as examples are more or less the same as the UK. also the sections she covers for making a business plan are exactly the same as over here, again, from a design perspective.
so a great book on the business side of graphic design - and all from an established designers point of view! a must if you are going to freelance/set up your own design agency.
Most helpful customer reviews on Amazon.com
While I found it interesting and somewhat insightful to read about the author's opinions and experience (which is credible), I did not feel that I gained much new insight from the book. Another book that I found more pragmatic and useful was Cameron Foote's "The Business Side of Creativity". Even though that book covers all aspects of running a graphic design business, it also includes a section on billing with advice that is both practical and concrete (including how to deal with clients who are price-sensitive in an assertive manner). While this book may help someone who is completely new at billing clients for graphic-design services, I personally gained more from Foote's book than this one.
For ten years I've been operating exactly like the kinds of people Theo knows inside out - thinking that breaking even is good enough, afraid to raise prices for fear of losing work. All that gets, she explains, is a huge, unprofitable client base, all making demands and not paying a good price for the services they receive. Theo provides clear, logical, sensible and highly convincing arguments to turn your business around and make a real success of it, as she has done of hers.
Read it and join the ranks of enlightened designers and design firms who actually make great money out of doing great work.
Theo Williams also does a pretty good job of covering a broader sense of project management and client relations, though not in too great of detail (which is okay, as that is not the point of the book). The end of the book provides us with some rough business forms (invoices, estimates, etc.) which I also found greatly helpful.
I would recommend this book to anyone who wants a better grasp on how to go about figuring out prices for design projects.
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