Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Paperback – 1 Jan 2012
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Gomez-Palacio, Bryony & Armin Vit. Graphic Design, Referenced. Rockport: Quayside. 2009. 400p. illus. index. ISBN 978-1-59253-447-0. $50. GRAPHIC ARTS
A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book's b --.
About the Author
Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are founders of UnderConsideration, a graphic design enterprise that runs a network of blogs, publishes books, organizes live events, and designs for clients. Before establishing UnderConsideration, Bryony and Armin had worked in the industry for ten years. They are the authors of Women Of Design and Flaunt. They reside in Austin, TX.
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Top Customer Reviews
The book is in four sections: Principles (design, type and print); Knowledge (books, online, collections and colleges); Representatives (designers, type creators, design writers and design clubs) and Practice (139 pages bulging with practical examples of anything designed. What I thought interesting was the way these four sections are developed to cover a phenomenal amount of information, either historical or contemporary, and presented primarily as visual items backed up with bite-size text.
Obviously the more technical aspects of design can only be covered briefly: print is wrapped up in twelve pages (and nothing on paper) but the range of design, from magazines to motion graphics or typography: anatomy; genealogy; classification; typesetting is spread over fifty-eight pages. Brand identity covering logos and corporate programs gets twenty-five pages. Perhaps the weakest part of the book is Recommended reading, summed up with just a spread and not including the 1989 `Typographic communications today' by Ed Gottschalk (ISBN 0262071142) or the 2001 `The art of looking sideways' by Alan Fletcher (ISBN 9780714834498) and a book I'm sure would have been included if it had been published before 2009, `Bibliographic: 100 classic graphic design books' (ISBN 9781856695923).Read more ›
Most Recent Customer Reviews
Bought this as a presents so cannot offer my personal view but I have been told it's a good book that has been well read.Published 20 months ago by Cass
arrived very quick after i placed my order, its a great read for my course and is very useful. would recommend it to othersPublished on 17 Mar. 2013 by Sarah Cook