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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Paperback – 1 Jan 2012

4.4 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Rockport (1 Jan. 2012)
  • Language: English
  • ISBN-10: 1592537421
  • ISBN-13: 978-1592537426
  • Product Dimensions: 21.6 x 2.9 x 27.9 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 376,970 in Books (See Top 100 in Books)

Product Description

Review

Gomez-Palacio, Bryony & Armin Vit. Graphic Design, Referenced. Rockport: Quayside. 2009. 400p. illus. index. ISBN 978-1-59253-447-0. $50. GRAPHIC ARTS
A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book's b --.

About the Author

Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are founders of UnderConsideration, a graphic design enterprise that runs a network of blogs, publishes books, organizes live events, and designs for clients. Before establishing UnderConsideration, Bryony and Armin had worked in the industry for ten years. They are the authors of Women Of Design and Flaunt. They reside in Austin, TX.


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By Robin TOP 500 REVIEWERVINE VOICE on 22 April 2010
Format: Hardcover
The two authors of this amazing book wisely say in the intro that their endeavors are not really comparable to the Meggs, Hollis, Bringhurst or even newcomer Stephen Eskilson's standard history of graphics, design and typography. They have approached the subject in a fresh and I thought unique way.

The book is in four sections: Principles (design, type and print); Knowledge (books, online, collections and colleges); Representatives (designers, type creators, design writers and design clubs) and Practice (139 pages bulging with practical examples of anything designed. What I thought interesting was the way these four sections are developed to cover a phenomenal amount of information, either historical or contemporary, and presented primarily as visual items backed up with bite-size text.

Obviously the more technical aspects of design can only be covered briefly: print is wrapped up in twelve pages (and nothing on paper) but the range of design, from magazines to motion graphics or typography: anatomy; genealogy; classification; typesetting is spread over fifty-eight pages. Brand identity covering logos and corporate programs gets twenty-five pages. Perhaps the weakest part of the book is Recommended reading, summed up with just a spread and not including the 1989 `Typographic communications today' by Ed Gottschalk (ISBN 0262071142) or the 2001 `The art of looking sideways' by Alan Fletcher (ISBN 9780714834498) and a book I'm sure would have been included if it had been published before 2009, `Bibliographic: 100 classic graphic design books' (ISBN 9781856695923).
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Format: Hardcover
As a new graphic design student (HND) I wanted a book that would provide me with reference material that I can use throughout the course, and although it appears to cover nothing in too much details it does give me a good starting point in the reasons why, and helps makes some areas of the theory more understandable.
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Format: Hardcover
This is a really good reference and resource book. I teach graphics at college and have recommended that they use this as a text book. It's also a great book for the more experienced designer too as its packed full of interesting info and inspirational images.
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Format: Paperback Verified Purchase
This book is full of many things to do with graphic design. It is compact with various references for different topics and is very useful.
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