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The Granularity of Growth: Making Choices That Drive Enduring Company Performance Hardcover – 26 Oct. 2007

4.3 out of 5 stars 2 ratings

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Review

There is no such thing as a growth industry. No, this is not the latest doom-laden forecast for 2008. It is the penetrating insight offered by three management consultants two from McKinsey, the other a former McKinsey partner in this thought-provoking new book . . . Their findings are pretty startling. --Financial Times<br /><br />Every manager should read this book now. I ve benefitted from its insights already and wish I d known them earlier. --Jorma Ollila, chairman, Royal Dutch Shell and Nokia Oy<br /><br />For established companies in mature markets who are looking to outperform competing sources of capital, The Granularity of Growth is a life-saver. What Baghai, Smit, and Viguerie make clear is that growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention. There are literally millions of these pockets, and the job of managers everywhere is to get their resources extracted from the low-return pursuit of seeking market share across a flat and level plain and allocated instead to these rich granular opportunities. --Geoffrey Moore, author of Crossing the Chasm, Inside the Tornado, and Dealing with Darwin

Every manager should read this book now. I ve benefitted from its insights already and wish I d known them earlier. --Jorma Ollila, chairman, Royal Dutch Shell and Nokia Oy

For established companies in mature markets who are looking to outperform competing sources of capital, The Granularity of Growth is a life-saver. What Baghai, Smit, and Viguerie make clear is that growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention. There are literally millions of these pockets, and the job of managers everywhere is to get their resources extracted from the low-return pursuit of seeking market share across a flat and level plain and allocated instead to these rich granular opportunities. --Geoffrey Moore, author of Crossing the Chasm, Inside the Tornado, and Dealing with Darwin

Synopsis

Growth is high on the agenda of companies around the world today. This book, based on several years of new research by the world's leading management consultants McKinsey & Company, presents powerful new insights into sustained profitable growth. The authors demonstrate that growth does not happen by default or by accident. Growth happens by design and with a specific intent. This book contains a simple but robust framework to help managers design a company for successful growth. It is supported by fascinating and insightful stories from growth giants, including lesser known ones, from around the world. Written by seasoned growth experts and practitioners, the ideas and methods in this book have been tried and tested on real-life companies.

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Reviewed in the United Kingdom on 4 May 2009
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Philippe Korda
4.0 out of 5 stars un "must" pour les stratèges, un "nice to have" pour les autres
Reviewed in France on 18 June 2009
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